Marloo, an AI platform designed to handle the administrative and operational work surrounding financial advice, has raised $10 million in a seed round led by Blackbird, the venture firm known as an early backer of Canva. The round follows Blackbird’s $2.7 million pre-seed investment six months ago, representing a continued and deepened commitment to the company.
Marloo positions itself as more than a meeting note taker, building a comprehensive AI partner for financial advisers that manages the full scope of work surrounding client advice. The platform handles tasks, forms, and emails, automating the administrative burden that has traditionally consumed hours of an adviser’s time after every client meeting. The goal is to free advisers to focus on client relationships rather than paperwork.
In twelve months since launch, the platform has attracted more than 650 paying firms across six countries, achieved an average of 40% month-on-month revenue growth, and maintained near-zero customer churn, a combination of metrics that signals strong product-market fit in a historically underserved segment of the financial services industry.
The fresh capital will support continued product development as Marloo expands its capabilities beyond its current feature set, with the company describing its pace of development as accelerating.
KEY QUOTES:
“Marloo is moving beyond the note taker. We’re more than meeting notes. We’re building the AI partner for financial advisers, the one that does all the work around the advice, so advisers can show up for the client. Thank you to the firms who run on Marloo for your trust and partnership. Thank you to Samantha Wong and Blackbird for backing us early, and to our team for making it real. There’s a lot more coming, and our pace is only picking up.”
“This is a generational moment for financial advice. For the first time, advisers have a partner that gives them real leverage on their time, their expertise, and every client relationship they have ever built.”
Hardy, Shak and Ben, Co-Founders, Marloo
“Hardy, Shak and Ben are building with the clarity, velocity, and obsession that defines generational companies. What they’re building is elevating the entire profession and what every adviser is capable of. It reminds us of the early days of Canva.”
Samantha Wong, General Partner, Blackbird
