Mars announced the appointment of Kemal Cetin as Global Chief Digital & Information Officer for its Snacking business, effective August 3, 2026. Based in Chicago, Mars Snacking generates approximately $36 billion in annual revenue and includes brands such as SNICKERS, M&M’S, SKITTLES, EXTRA, PRINGLES, CHEEZ-IT, POP-TARTS, and KIND.
Cetin will report to Andrew Clarke, Global President of Mars Snacking, and will serve on both the Mars Snacking Leadership Team and the Mars Digital Technologies Leadership Team. In his new position, he will oversee the company’s digital, data, and technology strategy with a focus on accelerating growth and advancing Mars’ digital capabilities.
Mars said Cetin will help drive the next phase of the company’s digital transformation efforts, enhancing customer and employee experiences while creating new opportunities for innovation. His appointment comes as the company continues integrating the brands acquired through its purchase of Kellanova.
Cetin joins Mars from FrieslandCampina, where he served as Global Business and Digital Solutions Officer and was a member of the executive team. Prior to that, he held leadership roles at several global consumer products companies, including Diageo, Coca-Cola Enterprises, and Whirlpool. Over the course of nearly three decades, he has built experience leading digital technology initiatives and business transformation programs across the United States, the United Kingdom, and Europe.
Mars, a family-owned company with annual revenue exceeding $65 billion, operates businesses across snacking, food, pet care services, and nutrition. The company employs more than 170,000 associates worldwide and owns brands including M&M’S, SNICKERS, PEDIGREE, WHISKAS, BEN’S ORIGINAL, and ROYAL CANIN.
KEY QUOTES:
“I’m delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business. As we continue bringing together the newly acquired Kellanova brands, Kemal will play a key role in helping us move faster, make better decisions, and build for the future.”
Andrew Clarke, Global President, Mars Snacking
“I am honored to join Mars Snacking as its new Chief Digital & Information Officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers, and Associates.”
Kemal Cetin, Incoming Global Chief Digital & Information Officer, Mars Snacking
