Mars Men, a men’s wellness and performance brand focused on natural, science-backed supplements, announced it has raised $27.5 million in Series A funding led by L Catterton.
Founded less than 18 months ago, the company has rapidly scaled to a $100 million revenue run rate while remaining profitable and bootstrapped prior to this round. The business reports serving more than 400,000 customers, driven by demand for drug-free solutions aimed at improving energy, vitality, and overall male health.
Mars Men’s products combine traditional herbal ingredients with modern supplementation techniques to support long-term wellness. The company operates through a direct-to-consumer, subscription-first model, which has enabled efficient scaling along with strong customer retention and engagement.
The new funding will be used to expand the company’s product portfolio, invest in team growth, and broaden distribution channels, including a planned move into retail. The partnership with L Catterton is expected to support continued brand expansion and category leadership as more men seek proactive, natural approaches to health and performance.
The company also highlighted a broader market trend, noting declining testosterone levels and increasing consumer interest in alternatives to pharmaceutical treatments, positioning Mars Men within a growing segment of the wellness industry.
KEY QUOTES:
“The marketing engine we’re building at Mars Men is world-class and unlike any brand I’ve ever seen.”
Zach Stuck, Co-Founder & CMO, Mars Men
“This milestone shows what’s possible when you build something that resonates with customers at scale. Testosterone levels have dropped 1% per year since 1980. We started Mars Men to help solve this very real problem of men suffering from low energy, low drive, and not feeling like themselves. We are blown away by the demand. Partnering with L Catterton empowers us to go even bigger and expand our product line, reach more men, and continue building a brand that helps guys take back control of their health.”
Benjamin Smith, Co-Founder & CEO, Mars Men
“Men are increasingly taking a more proactive approach to their health and seeking out natural alternatives, and Mars Men has built a brand that directly addresses a growing need in the market. The Company demonstrated impressive growth and capital efficiency, reflecting the strength of its product, the consumer need it is meeting, and the team behind it. We’re excited to partner with Benjamin and Zach as they continue to scale Mars Men and redefine this category.”
Chris Roberts, Partner, L Catterton Growth Fund
