Marshall University has partnered with gener8tor to launch a second cohort of its gBETA startup accelerator at the university’s Center for Innovation and Entrepreneurship (iCenter), expanding support for early-stage founders across West Virginia.
The expansion is backed by a $1.2 million gift from Quality Insights, which will fund three years of programming aimed at strengthening the state’s innovation ecosystem and supporting high-growth startups.
The gBETA at Marshall’s iCenter program is a free, seven-week accelerator that provides founders with hands-on coaching, concierge support, and access to a network of mentors, customers, and investors. The program is designed to help early-stage companies build traction and prepare for future investment opportunities.
The initiative builds on the success of its inaugural cohort, which launched in June 2025 and included five startups spanning industries such as agriculture, digital infrastructure, medical technology, advanced manufacturing, and artificial intelligence. Those companies have collectively raised more than $3 million in growth capital and created jobs within the state.
The second cohort will focus on founders and pre-seed startups based in West Virginia with high-growth potential. The program will prioritize sectors aligned with Marshall University’s strategic strengths, including advanced energy, manufacturing, aviation, cybersecurity, healthcare, and entrepreneurship.
KEY QUOTES:
“For more than 50 years, Quality Insights has been committed to improving rural health, and innovation is essential to that mission. This $1.2 million investment in gBETA at Marshall’s iCenter Powered by Quality Insights supports West Virginia’s entrepreneurial ecosystem and aligns with the state’s vision to become a national leader in rural health innovation. Through partnerships like this and our Thinkspace accelerator, we’re helping entrepreneurs develop breakthrough health care solutions that will transform care delivery in West Virginia and rural communities nationwide.”
Sven Berg, CEO of Quality Insights
“The momentum around entrepreneurship in West Virginia continues to grow. Programs like this create pathways for the entrepreneurs already building incredible things across our state, and we’re excited to welcome a second cohort and continue strengthening the startup ecosystem here.”
Tricia Ball, Executive Director of Marshall University’s iCenter
“We’re proud to continue our partnership with Marshall University’s iCenter to help more early-stage founders across West Virginia. The level of interest we’re seeing from entrepreneurs in the region reinforces how important programs like gBETA at Marshall’s iCenter are for supporting and growing the local startup ecosystem.”
Vanessa Huerta, Vice President and Partner at gener8tor
