Massage Envy has announced the appointment of Abe Hong as Chief Technology Officer. In this role, Hong will lead the company’s technology strategy, digital transformation, cybersecurity, and enterprise systems, with a focus on supporting franchisees, enhancing the member and guest experience, and advancing the brand’s digital capabilities across its national franchise network.
Hong brings more than 25 years of experience leading global technology organizations, with deep expertise supporting multi-site businesses across retail, hospitality, and service-based industries. He most recently served as Chief Technology Officer at Learning Care Group, where he led enterprise technology, digital platforms, and AI strategy. Prior to that, he held executive leadership roles, including Chief Operations Officer at Technologent, Chief Information Officer at Discount Tire and Red Rock Resorts, and senior technology leadership roles at Starbucks and Russell Investments. Hong is a graduate of the United States Military Academy at West Point and served as a Captain in the U.S. Army.
Massage Envy is the nation’s leading provider of massage services collectively across its franchise network and a national leader in skin care. Founded in 2002, the brand has franchise locations in 49 states that have together delivered more than 235 million services across skin care and body care offerings. The Scottsdale, Arizona-based franchisor said Hong’s appointment is part of its continued effort to evolve its digital capabilities and support long-term growth across the network.
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“Abe is a proven technology leader with deep experience supporting complex, multi-site businesses. His ability to align technology strategy with business goals, combined with his collaborative leadership style, will be instrumental as we continue to evolve our digital capabilities and support growth across the franchise network.”
Todd Schrader, CEO, Massage Envy Franchising
“I’m excited to join a brand that is so focused on supporting franchisees and delivering meaningful experiences for members and guests. I look forward to working with the team to build on the company’s strong foundation and continue advancing its technology capabilities to support long-term growth.”
Abe Hong, Chief Technology Officer, Massage Envy
