Match Group (MTCH) Names Tracey Breeden As Head Of Safety And Social Advocacy

By Annie Baker ● Sep 29, 2020
  • Match Group (NASDAQ: MTCH) announced that Tracey Breeden, former Head of Women’s Safety and Gender-Based Violence Operations at Uber, will join the company as its new Head of Safety and Social Advocacy

Match Group (NASDAQ: MTCH) recently announced that Tracey Breeden, former Head of Women’s Safety and Gender-Based Violence Operations at Uber, will join the company as its new Head of Safety and Social Advocacy. With this new role, Breeden will oversee Match Group’s trust and safety policies and initiatives across its global portfolio of dating products, including Tinder, Hinge, OkCupid, Match, and Plenty of Fish.

Breeden is going to work with each brands’ product teams to continue developing new safety features and investing in new technologies to further cultivate safe and respectful communities across Match Group’s products.

At Uber, Breeden led global safety initiatives across six continents, advising teams on product development, training, policies, and initiatives that addressed safety and social issues, with a special emphasis on women and marginalized communities. And at Uber, Breeden advised on some of Uber’s most notable safety products like Safety Center, Ride Check, Emergency Button, and an industry-first sexual misconduct classification system developed in partnership with the National Sexual Violence Resource Center and the Urban Institute — which is a system that has been adopted by other companies. Breeden is also a former police officer and investigator with subject matter expertise in sexual assault and domestic violence, and was awarded the medal of valor during her law enforcement career. Breeden has worked with more than 200 women’s safety groups and advocacy organizations, executing partnerships with 35 sexual violence prevention organizations worldwide.

Breeden is going to work directly with the Match Group Advisory Council (MGAC), which is a group of leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking, abuse, harassment, and similar issues. And the council — the first of its kind in the industry — evaluates company policies and makes recommendations on how to improve safety on Match Group platforms. Breeden will report to Gary Swidler, Chief Operating Officer and Chief Financial Officer at Match Group.

Breeden’s appointment follows a recent rollout of innovative safety features across Match Group products such as the integration on Tinder of Noonlight, a first-of-its-kind personal alarm system, the roll-out of Match’s Date Check-In feature, Photo Verification, and the implementation of video chat across the portfolio.


“The safety of our users is, and has always been existential to our category. We are responsible for millions of meaningful relationships around the world, and it’s imperative that our users have positive experiences and meet quality people. But, our platforms also reflect society, and we must all be committed to doing everything we can to eliminate bad behavior, wherever we can. With Tracey coming on board, we are reaffirming our commitment to not just be safety leaders in the dating space, but across the entire tech sector. Tracey’s passion for public safety extends beyond her resume, and I cannot wait to see the impact she will have on our organization.”

— Shar Dubey, CEO, Match Group

“I’ve spent my entire career fighting to create safe spaces for all people so I’m excited to bring my passion for promoting safety and advocacy to Match Group and its brands. Corporations play an important role in sparking positive, social change but also have a responsibility to help ensure safe experiences for their users. I look forward to developing pathways to more equitable and inclusive solutions when it comes to safety across Match Group’s many communities.”

— Tracey Breeden, Vice President, Head of Safety and Social Advocacy, Match Group