Mavely announced several achievements, emphasizing its position as a rapidly growing player in the influencer marketing industry. With incredible growth and significant financial milestones in the first half of 2024, Mavely continues its momentum to empower people to monetize their content by promoting the world’s favorite brands.
These are the highlights:
Business Growth and GMV Run Rate—Mavely reached a Gross Merchandise Value (GMV) run rate of over $675 million, which is over 175% growth from the previous period last year and approaches the Shopify Shop app’s estimated GMV run rate as published by Shopify.
Creator Payouts—So far, Mavely has paid over $37 million in commissions, bonuses, campaign fees, and other incentives to its creators. This year alone, Mavely has paid over $16 million in commissions and other earnings to creators from January through July.
Brand Partnerships—Mavely welcomed over 250 new brands this year, including ELEMIS, Etsy, and Samsung. These brands join a growing roster of more than 1,250 brand partners, including renowned retailers like Old Navy and QVC, further enriching the platform’s diverse offerings.
Industry Momentum—With over 5.6 million influencer-driven purchases and 35,000 new creators joining the platform this year, Mavely continues to elevate the influencer marketing landscape.
As part of a commitment to building a solid creator community, Mavely also launched regional Mavely Meetups. These in-person events unite Mavely influencers and the broader influencer community, providing valuable educational and networking opportunities with peers and brands and strengthening camaraderie among Mavely creators.
KEY QUOTE:
“We are thrilled to see such amazing growth and to reach these incredible milestones. Our success is a testament to the hard work of our creators, the Mavely team, and the trust of our world-class brand partners. We are committed to continually adding value and fostering a community where everyday creators are empowered to monetize their content, all while delivering performance marketing results for our brand partners.”
– Evan Wray, CEO of Mavely
