MaxIQ, an AI-based Customer Journey Management platform designed to maximize customer lifetime value, announced it has raised $7.8 million in funding. The company’s Seed round was led by Dell Technologies Capital, with participation from Intel Capital. This funding will enable MaxIQ to advance operations, accelerate product innovation, and expand its leadership team as it redefines the future of customer journey management for B2B SaaS enterprises.
B2B SaaS companies often struggle with fragmentation across disparate tooling and management points throughout the customer journey, with sales and customer success teams using an average of 14 tools in their tech stack. And these disconnected systems create inefficiencies that lead to inaccurate forecasting, delayed time to value, and lost revenue. As the industry is shifting toward consumption-based models, businesses need a unified and AI-driven approach with real-time intelligence to accelerate adoption and maximize customer lifetime value.
Launched by Sonny Aulakh in 2022, MaxIQ is pioneering the Customer Journey Management category to help B2B SaaS companies unlock sustainable growth by bridging the gap between customer acquisition (deal qualification, inspection, and forecasting) and customer success (onboarding, adoption, and time-to-value delivery). Unlike traditional revenue intelligence tools that lack actionable context, MaxIQ integrates predictive analytics and agentic-driven workflow automation to increase Customer Lifetime Value (CLV) and significantly enhance revenue forecasting accuracy.
MaxIQ also announced it has appointed Matt Hickey as Chief Executive Officer (CEO) and Rob Sexton as Chief Revenue Officer (CRO). Both bring extensive leadership experience from Palo Alto Networks, EMC, and, most recently, Securiti.ai. Rob and Matt’s experience include senior leadership roles in scaling multiple category-disrupting technologies including Data Domain, XtremIO, and CloudGenix. The company founder, Sonny Aulakh, will continue to drive product innovation and expand MaxIQ’s market presence through strategic marketing initiatives, ensuring the platform remains at the forefront of customer journey management.
KEY QUOTES:
“Today’s tools leave a critical gap between sales and customer success, resulting in misalignment, delays, and missed revenue opportunities. MaxIQ solves this by unifying workflows and delivering AI-powered insights that enable revenue teams to operate in sync and drive faster value to customers. This funding marks a pivotal moment for MaxIQ as we accelerate from category pioneer to category leader.”
- Matt Hickey, CEO of MaxIQ
“Complexities of managing modern B2B SaaS sales from Product Led Growth to complicated enterprise campaigns across each stage of the customer lifecycle has organizations drowning in a sea of fragmented data. MaxIQ’s vision for unifying the entire customer journey is bold and creates an opportunity for companies to harness information intelligently to streamline organizational productivity and maximize value capture. We are thrilled to support the team as they drive this much needed transformation.”
- Chris Hillock, Investor, Dell Technologies Capital
