- Today Mcdonald’s Corp (NYSE: MCD) President and CEO Chris Kempczinski announced leadership changes within the global marketing organization. These are the details.
Today Mcdonald’s Corp (NYSE: MCD) President and CEO Chris Kempczinski announced leadership changes within the global marketing organization. Alistair Macrow is being promoted to the role of global chief marketing officer and U.S. CMO Morgan Flatley will gain more responsibility as Senior VP of Global Marketing Colin Mitchell departs the company.
“Alistair will assume Colin’s responsibilities for Global Menu Strategy, Global Brand, Global Insights, Family, and Global Marketing Enablement. Additionally, Alistair will work closely with the markets to strengthen our marketing training programs and career planning process as we develop the next generation of Chief Marketing Officers for McDonald’s,” said Kempczinski. “Many in the System—and particularly those in our European and Asian markets—will know Alistair. He has a reputation for setting bold visions and driving meaningful results. In his nearly 15 years with McDonald’s, Alistair has repeatedly tapped into his intimate knowledge of the customer to make holistic brand visions tangible – first in the UK and most recently as Chief Marketing Officer for our Internationally Operated Markets. Colin and Alistair will work together to ensure a smooth transition, and Alistair will work with Ian Borden to identify his successor.”
In the new role, Alistair is going to partner closely with Morgan Flatley — who is now SVP and U.S. Chief Marketing and Digital Customer Experience Officer. This role encompasses field marketing, digital, media, CRM, brand content and engagement, consumer insights and strategy, and menu for the U.S. market. Plus Morgan has significantly strengthened the company’s strategic marketing capabilities in the U.S. and globally along with building strong relationships with their agency and owner-operator partners.
Last year, Flatley and Mitchell had worked together for the company’s U.S. lead creative agency Wieden & Kennedy New York. Flatley had joined McDonald’s in 2017 from PepsiCo and succeeded Deborah Wahl.
The last global CMO at McDonald’s Silvia Lagnado departed from the company in 2019. During that time, Mitchell and Bob Rupczynski were given new senior VP roles instead.
