Measurabl said it has appointed Maureen Waters as chief executive officer, elevating the company’s former president and chief growth officer to lead what it described as its next phase of customer-driven growth. Co-founder and CEO Matt Ellis will transition to executive chairman and remain on the board, with responsibility for overseeing investment and M&A opportunities and providing strategic counsel.
Waters joined Measurabl in 2023 as chief growth officer and later became president, where she led development of the company’s three-year strategy known as 1Measurabl and continued to drive cross-functional execution. Measurabl said operating margins improved more than 25% per year under her leadership. The company also credited Waters with overseeing the 2024 launch of Navigate, described as the company’s most significant product release to date, and with launching a Free Sustainability Solution in 2025 that has been adopted across 14,000 buildings in 47 countries.
Measurabl framed the leadership change as coming at a critical time for the global real estate sector, citing rising energy costs, evolving regulations, and increasing demand for trusted sustainability data from owners, operators, and investors. The company said Waters brings experience spanning real estate services, investment, technology, and venture capital, and positioned her background as relevant to how sustainability data is used for underwriting, compliance, risk management, and asset value.
Before joining Measurabl, Waters held executive roles at Cushman & Wakefield, including executive vice president and chief strategy officer, where she built an enterprise customer program and led a global strategic transformation that, according to the announcement, tripled margins for the business. She also served as head of real estate and asset management at Bill Gates Investments, overseeing strategy and asset management across the real estate portfolio. Waters previously led Ten X as president and helped guide its evolution into an online transaction marketplace for commercial real estate, which Measurabl said set the path to a sale to CoStar. She later became a partner at MetaProp, where she managed LP relationships, technology implementations, and advised early PropTech companies.
As CEO, Waters is expected to implement a customer operating model that places customer input at the center of Measurabl’s strategy, product direction, and data priorities. The company said she will launch a CEO listening tour with customers and partners and will focus on expanding value delivered through Quantum, which Measurabl described as the industry’s most widely adopted sustainability dataset. The company said data quality, reliability, and standardization will remain central priorities.
Measurabl also highlighted recent ecosystem collaboration efforts, including partnerships with the Green Building Council of Australia, USGBC California, and S&P Global. The company also pointed to the appointment of Mike Zatz, previously head of the U.S. EPA’s ENERGY STAR Commercial Buildings program, as a move to strengthen alignment with widely used benchmarking standards and partners.
Alongside the CEO change, Measurabl promoted Edward Allen to chief commercial officer, bringing customer-facing teams under a unified structure intended to streamline engagement and strengthen customer success. Chris Zegal will take on an expanded role as senior vice president of go-to-market strategy and marketing, with a mandate to improve alignment across marketing, sales, and customer value delivery.
Measurabl said its platform supports more than 1,000 organizations across more than 90 countries, representing over $3 trillion in assets under management, and manages sustainability data for more than 22 billion square feet of real estate.
KEY QUOTES:
“It is a tremendous honor to name Maureen Waters Measurabl’s next CEO. Over the last 13 years, we built Measurabl into the world’s most widely adopted sustainability data platform for real estate. But that was only the beginning. Maureen is the CEO to do what’s next: break down paywalls for unprecedented, widespread adoption, assemble a deeper, broader ecosystem of partnerships and integrations, and pave a clear path to being the industry’s source of truth for investment-grade sustainability data. For two years, Maureen has been a driving force behind our strategy and disciplined execution. She’s the right leader and now is the right time for her to take the helm as we work to be the industry’s trusted sustainability data partner—delivering the highest-quality, standardized, decision-grade data on which real estate owners, capital partners, and service providers of all types can rely.”
Matt Ellis, Co-Founder and Executive Chairman, Measurabl
“Maureen brings the strategic focus and industry experience needed for Measurabl’s next phase. As the market demands high-quality, actionable sustainability data, her leadership will help ensure Measurabl delivers the solutions stakeholders across the real estate ecosystem need to navigate what comes next.”
Ed Walter, Member of Measurabl’s Board of Directors and former CEO of the Urban Land Institute (ULI) and former President & CEO of Host Hotels & Resorts
“Measurabl has a strong team, a clear strategy, and a platform built to support long-term value for our customers and partners. I’m excited to build on the foundation we’ve created over the last two years. I see myself as the chief customer advocate first and foremost. Our focus will remain on supporting customer needs and delivering innovative solutions that help the industry embed sustainability data into real estate transactions throughout the asset lifecycle.”
Maureen Waters, CEO, Measurabl
