Mediafly – a revenue enablement company – recently announced an $80 million investment led by BIP Ventures with support from Boathouse Capital and Mediafly insiders. This funding round will drive Mediafly’s strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises. Mediafly is used every day by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value, and continuously optimize sales force performance.
In the past 18 months, Mediafly grew its customer base by 164% and built new capabilities through organic innovation and the acquisition and integration of five revenue technology vendors. And Mediafly is now the only provider to combine enablement (content management and coaching) and intelligence (conversation and revenue) in a unified platform.
The company’s platform is used by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations, including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air, and Moen.
In the last five years, enterprise B2B selling has experienced significant transformation: buyers digitally self-educate, buying groups have grown, and everyone is inundated by content. And this shift requires a modern approach to enablement, with personalized, immersive experiences that stand out.
Mediafly makes creating and sharing content possible and is designed to scale across tens of thousands of sellers and buyers. And the platform features enterprise functionality, including robust user management and permissioning, stringent brand governance, effortless personalization, seamless data integration, and reliable security.
KEY QUOTES:
“The days of companies putting together a pastiche of best-of-breed tools are well behind us. Mediafly’s platform allows business leaders to consolidate their enablement tools by uniting content management, digital sales rooms, revenue and conversation intelligence, and value selling tools. My research shows that 75% of go-to-market leaders strongly prioritize providers that offer multiple products. Companies are tired of balancing siloed data and disconnected technologies that are expensive, difficult to maintain and result in poor user adoption.”
— Mary Shea, Mediafly co-CEO
“Our mission is to help revenue teams succeed with their buyers and to positively progress the pre- and post-meeting relationship through content experiences that build trust and confidence. We’re seeing strong demand from the enterprise segment reaffirming the need for unique solutions that address the challenges global go-to-market teams face. With this funding, we’re poised to unveil new capabilities and enriched services, equipping our customers with what they need to strengthen business relationships and increase revenue growth.”
— Carson Conant, Mediafly Founder and co-CEO
“In this environment companies have to clear a high bar to raise money. Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector. They are the only company that has combined revenue enablement and intelligence — a game-changer for complex enterprise companies.”
— Mark Buffington, Managing Partner of BIP Ventures
