Digital marketing solutions provider MediaMath has announced on Tuesday that it has closed $73.5 million in Series C funding. Spring Lake Equity Partners led this round of funding with participation from Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital. MediaMath has also received a $105 million debt facility from Silicon Valley Bank.
“We are very pleased to have Spring Lake Equity Partners join the MediaMath family,” stated MediaMath CEO Joe Zawadzki. “Not only does their investment in the company represent a tremendous validation of our leadership position in the industry, but their strategic insights, deep relationships, and significant resources will play an important role in this next phase of the company’s, and the industry’s, evolution, helping us continue our global expansion and technological innovation.”
This round of funding will be used to continue the company’s global growth and to support new international offices. It will also be used to develop and accelerate the introduction of new products of its TerminalOne Marketing Operating System.