Mediaocean (a foundational partner for omnichannel advertising) and Innovid (an independent software platform for the creation, delivery, measurement, and optimization of advertising) announced they have entered into a definitive agreement in which Mediaocean will acquire Innovid. And as part of the deal, Innovid will merge with Flashtalking to create a premier global, independent, omnichannel ad tech platform.
Mediaocean will buy Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million. The acquisition is expected to close in early 2025.
The combined organization will provide a broad array of complementary offerings, including ad delivery, creative personalization, measurement, and optimization across channels, including digital, social, CTV, and linear TV.
Combining two innovative platforms – Innovid and Flashtalking – will empower advertisers with increased control over data and decisions, more choice in where ad spending can go, and the right tools and workflows to make media investments more effective and efficient.
Zvika Netter, CEO and founder of Innovid, will lead the combined ad tech organization as CEO reporting to Bill Wise, Co-Founder and CEO of Mediaocean. And Grant Parker, who currently runs Flashtalking, will be President of the combined ad tech organization reporting to Netter. Netter will also join the board of Mediaocean.
For Mediaocean, Deutsche Bank Securities is serving as financial advisor and White & Case is serving as legal advisor with Bain & Company and 3C Ventures providing strategic consulting. And for Innovid, Evercore is acting as financial advisor and Latham & Watkins as legal advisor.
KEY QUOTES:
“Today’s advertising landscape needs independent technology companies who can provide a neutral alternative to Google and interoperate effectively with Big Tech platforms. Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. Now Flashtalking plus Innovid will establish a premier independent ad tech business with a keen focus on creative and CTV.”
– Bill Wise, Co-Founder & CEO of Mediaocean
“From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it. We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future.”
– Zvika Netter, CEO & Founder, Innovid
“Innovid and Flashtalking are two of the most trusted ad tech platforms providing business-critical value to advertisers around the world. We believe our solutions engage consumers in the moment and deliver highly relevant messages. Combined, we will provide omnichannel orchestration for brands and agencies – from creative personalization to media delivery to transparent and trusted measurement and optimization.”
– Grant Parker, President, Flashtalking
