Meet The People (MTP), the advertising holding company for big and mid-sized clients, announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP’s platform into one of the country’s largest corporate markets, growing the group to 12 brands and over 850 employees across North America.
The LOOMIS Agency brings award-winning creative expertise in brand strategy, campaign development, and integrated media to MTP’s growing roster of specialized agencies, while strengthening MTP’s sector coverage in healthcare, quick-service restaurants, and multi-location brand management. Founded as a challenger brand specialist, LOOMIS has built its reputation helping ambitious brands outthink, not outspend, their competition, backed by a culture-first operating model that has driven long-term client partnerships and strong talent retention.
Both LOOMIS and iluminere will retain their brand identities and client relationships, joining VSA Partners and Saltwater to round out MTP’s creative bench with complementary strengths in brand transformation, creative technology, and challenger brand positioning. The acquisition establishes Dallas as MTP’s hub for growth across the South, building on the company’s consistent expansion across North America since its founding in 2021.
Meet The People is one of the few independent advertising holding companies in North America at scale built specifically for big and mid-sized clients, bringing together unified but independent agencies across creative, media, experience, and data under one umbrella. The company is backed by Innovatus Capital Partners, LLC.
KEY QUOTES:
“This acquisition completes a key milestone in our U.S. build-out. Dallas is home to a large concentration of major and mid-sized companies, and LOOMIS gives us a strong foundation there in a market that is critical to our growth and to the offering we bring clients and investors alike.”
Tim Ringel, Founder and Global CEO, Meet The People
“LOOMIS has always been built for challenger brands and powered by a culture that puts people first. Meet The People shares that belief, and joining the platform gives our clients broader capabilities and our people a bigger stage to grow.”
Mike Sullivan, CEO, The LOOMIS Agency
