Boardroom, a leader in the grooming industry, announced the acquisition of Finley’s Barbershop. This deal expands the salon chain’s presence in Texas. The strategic partnership aims to transform the customer experience with a shared commitment to exceptional service and community engagement.
This acquisition includes 10 salon locations between Austin and Dallas. And with the addition of Finley’s, Boardroom now operates 55 locations with over 484 salon professionals across major markets. Customers can expect to enjoy a seamless integration of services, with no disruption to the quality they have come to appreciate at Finley’s.
Finley’s employees are set to gain access to improved benefits and enhanced career development opportunities as part of the acquisition. And to retain top talent, Boardroom will provide a comprehensive benefits package, including access to short-term and long-term disability, additional 401(k) options, and expanded professional development opportunities across its markets. This ensures that current and future team members will have the stability to grow their careers and the flexibility to relocate without losing valuable benefits.
With many corporate-owned stores, Boardroom’s unique corporate structure empowers the company to invest in systems and infrastructure that benefit all partners, including Finley’s. And this advantage allows Boardroom to enhance operational support, ensuring that Finley’s can operate at optimal capacity while focusing on providing the best possible client experience.
KEY QUOTES:
“Finley’s has built something special, and we’re honored to lock arms with them at our Boardroom. We’re not just adding locations—we’re joining great people who share our commitment to service and community. This partnership is about more than just expanding our footprint—it’s about aligning with great people who share our passion for client experience and community. Together, we’ll create new opportunities for our teams, offer even more value to our clients, and grow in a way that honors the unique strengths of both brands.”
- Jeff Helfgott, Boardroom’s CEO
“We’re incredibly proud of what we’ve built at Finley’s over the years, and this partnership marks an exciting new chapter. Joining forces with Boardroom gives us the opportunity to grow faster, elevate the client experience, and deliver even greater value to the customers who’ve supported us along the way.”
- Darren Peterson, President and Co-Founder of Finley’s Barbershop
