Mercer: Acquisitions Of Poterack And Long Run Wealth Closed, Adding About $905 Million In Client Assets

By Amit Chowdhry • Yesterday at 9:21 AM

Mercer Global Advisors, a $92 billion national registered investment adviser, has closed two acquisitions that together add about $905 million in client assets, capping what the firm called its most active deal year to date as it heads into 2026. The firm said it acquired Poterack Capital Advisory, a digital-first wealth management firm with approximately $265 million in client assets, and Long Run Wealth Advisors, a Lake Placid, New York–based RIA with roughly $640 million in assets under management. Both transactions closed in 2025.

Mercer Advisors had announced 16 deals and closed 18 transactions during 2025, adding more than $10 billion in assets through inorganic growth, as the consolidator continued to expand its national footprint and service capabilities.

Poterack Capital Advisory, founded in 2001 and led by CEO Ryan Poterack, operates a fully virtual advisory model and serves clients in more than 30 states. The firm provides asset management, tax optimization, and wealth management services, and is supported by a next-generation advisory team that includes relationship manager Anna Hopkins and wealth manager Alec Quaid. While PCA’s client base is national, the firm maintains a local presence in Jackson, Wyoming, which Mercer said will help deepen relationships in the region while expanding its digitally enabled offering.

Mercer Advisors said the PCA team will gain access to its integrated “family office” platform, including investment management, financial planning, and estate and tax planning, along with technology intended to streamline workflows and improve productivity. The deal also bolsters Mercer’s ability to serve clients virtually regardless of location, aligning with broader industry moves toward hybrid and remote-first advice delivery.

In a separate transaction, Mercer Advisors acquired Long Run Wealth Advisors, a seven-person wealth management team led by principals Kevin Brady and Lynn Magnus. Based in Lake Placid, Long Run focuses on comprehensive financial planning for families, retirees, business owners, and nonprofit organizations such as endowments and foundations.

Mercer said the acquisition expands its upstate New York presence beyond its Rochester-area office in Fairport and strengthens its ability to serve clients across the Capital Region (Albany/Saratoga), Northern New York, and Vermont. The firm said Long Run’s multigenerational planning relationships and “bespoke” client service model complement Mercer’s regional growth strategy.

Mercer Advisors said Long Run will gain access to centralized resources including advanced estate and tax planning, institutional-grade investment management, family office services, and an alternatives platform, as well as professional development opportunities and continuity planning support.

Support: Financial terms were not disclosed. Tyson Pettit, president and founder of the Iron River Group, served as exclusive financial advisor to Poterack Capital Advisory, while MarshBerry advised Long Run Wealth Advisors.

KEY QUOTES:

“Mercer Advisors’ technology, scale and operational infrastructure will allow us to enhance the experience we deliver to clients today and bring on new clients more efficiently. Partnering with Mercer Advisors allows me to offload various aspects of running the business and maintain a laser focus on clients, positioning our firm for meaningful, long-term growth.”

Ryan Poterack, CEO, Poterack Capital Advisory

“As we looked to the future, we wanted a partner who shared our core values and could support our next phase of growth. Mercer Advisors provides the scale, resources, technology and depth of expertise that will enable us to elevate the client experience, while preserving the bespoke, relationship-driven service our clients trust.”

Kevin Brady, Founder and Principal, Long Run Wealth Advisors

“Long Run brings deep planning expertise and client-first philosophy that builds on our existing presence in the region. Their holistic approach is aligned with the integrated wealth management experience we strive to deliver to every family we serve, as clients are our true north star.”

Ben Kautz, Executive Managing Partner, Mercer Advisors

“Ryan and his team are forward-thinking and work tirelessly in service of their clients. Their growth mindset and next-generation talent align well with our long-term vision, and we look forward to supporting their continued success.”“That combination of seasoned leadership and strong culture is exactly what we seek in a partner. Their commitment to long-term client continuity makes them an excellent addition, and we’re thrilled to welcome the team to Mercer Advisors.”

Ted Motheral, Executive Managing Partner, M&A Partner Development, Mercer Advisors