Mercer Advisors has acquired NorthAvenue Financial Advocates, a Columbus, Ohio-based wealth management firm with more than $220 million in assets under management, expanding Mercer’s presence across the Ohio Valley.
NorthAvenue has provided comprehensive wealth planning and implementation services for more than seven years, including investment management, tax planning and tax preparation.
The firm has built its business around personalized client relationships, referrals, community involvement and professional networks.
The acquisition significantly expands Mercer Advisors’ footprint in one of its fastest-growing regions.
Since 2019, Mercer has increased its Ohio Valley client assets from approximately $100 million to more than $2.2 billion.
Its regional presence now includes offices in Cincinnati and Westerville, Ohio; Indianapolis, Indiana; Pittsburgh, Pennsylvania; and Lexington and Louisville, Kentucky.
NorthAvenue will add another Columbus-area presence while strengthening Mercer’s integrated family office capabilities.
The transaction also expands Mercer Advisors’ Women & Wealth practice through NorthAvenue’s predominantly women-led team.
Mercer plans to combine NorthAvenue’s existing client relationships and planning approach with its broader capabilities across tax, estate planning, insurance, trusts and investment management.
NorthAvenue founder Kristen Moosmiller said the firm sought a partner that could provide additional resources without eliminating the boutique client experience that helped define the business.
Mercer Advisors has increasingly positioned its acquisition strategy around giving independent advisory firms access to national infrastructure while allowing local teams to preserve client relationships and market identities.
The broader platform provides financial planning, investment management, estate and tax planning, insurance solutions, corporate trustee services and trust administration.
Mercer Advisors currently has approximately $111 billion in client assets.
The Denver-based company employs more than 1,700 people and operates through more than 120 locations nationwide.
Mercer Advisors is majority owned by Oak Hill Capital, Genstar Capital and Altas Partners.
KEY QUOTES:
“As we looked to the future, we sought a partner that could expand the resources available to our clients while preserving the personalized relationships and boutique experience that defines us. Mercer Advisors stood out for its planning-first culture, specialized expertise and ability to help firms grow without losing the local identity that makes them distinct.”
Kristen Moosmiller, Founder And Senior Advisor Of NorthAvenue Financial Advocates
“NorthAvenue brings a talented team, a strong planning discipline and a reputation for delivering exceptional client service. Their addition deepens our presence across the Ohio Valley while further expanding our ability to deliver integrated family office services.”
Chip Workman, Managing Partner And Market Leader For Ohio Valley And Tennessee At Mercer Advisors
“NorthAvenue is exactly the kind of firm we seek to partner with: client-centered and deeply rooted in its community. Firm leaders increasingly want the freedom to focus on clients rather than operational complexity.”
Ted Motheral, Executive Managing Partner, M&A Partner Development At Mercer Advisors
