Merit Financial Advisors – a Georgia-based financial advisory firm specializing in financial planning and wealth management solutions for high-net-worth individuals, families, and those navigating life transitions – announced it had acquired Roth Asset Management. This deal will expand Merit’s presence in the Pacific Northwest and increase assets by $773 million.
Roth Asset Management, a firm based in Lake Oswego, Oregon, specializes in corporate 401(k) plans, investment advisory, and portfolio management. And the firm will expand its retirement and group insurance operations by leveraging new technologies through its partnership with Merit. The firm’s President, Steven B. Roth, will transition to a new Wealth Manager role.
This is Merit’s 30th acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group (WPCG) and a group of strategic investors led by HGGC’s Aspire Holdings platform. And earlier this month, Merit announced its acquisition of Trinity Financial Partners, which added approximately $603 million in assets and a third office in Pennsylvania.
The financial and legal terms of the deal were not disclosed.
KEY QUOTES:
“When I was evaluating acquisition partners, Merit stood out for its team-based, collaborative approach. I eagerly anticipate collaborating with the talented team at Merit to enhance efficiency and better serve my clients moving forward.”
– Steven B. Roth
“Our commitment to expanding Merit’s West Coast presence continues to be a priority, and we are thrilled to partner with Steven. With over 20 years of experience working with ultra-high-net-worth clients and managing corporate retirement plans, Steven brings a wealth of expertise that will enhance our capabilities in these areas. At Merit, we seek out industry leaders who exemplify excellence, and Steven has proven to be an outstanding fit.”
– Tait Lane, Managing Principal at Merit
