Merit Financial Advisors has acquired Mennenga Tax & Financial, adding $715 million in assets and expanding its wealth management and tax planning capabilities for clients. The transaction strengthens Merit’s presence in Wisconsin and supports its ongoing strategy of providing comprehensive financial guidance to high-net-worth individuals and families navigating complex financial decisions.
Mennenga, based in Madison, Wisconsin, offers wealth management, estate planning, and integrated tax planning and preparation services. The firm’s approach aligns with Merit’s mission to deliver holistic client support. As part of the acquisition, founder Marshall Mennenga will join Merit as Wealth Manager, Tax Advisor, and Partner. More than 35 employees, including 20 credentialed Enrolled Agents, will also transition to Merit.
By joining Merit, the Mennenga team will gain access to additional technology, marketing resources, and operational infrastructure. Merit’s capabilities will grow through the addition of expanded tax planning expertise aimed at improving client outcomes and supporting longer-term financial planning strategies.
This acquisition marks Merit’s fifty-first transaction and follows its recent partnership with Obsidian Planning Solutions. The transaction closed on October 31, 2025. FP Transitions advised on the transaction. Terms of the deal were not disclosed.
KEY QUOTES
“The addition of Mennenga reflects Merit’s continued focus on providing holistic financial planning which, in turn, will deliver more value to our clients. Marshall and his team’s tax planning experience strengthens our approach and allows us to serve clients in a more comprehensive way.”
Zach Mersberger, Managing Principal and Partner, Merit Financial Advisors
“As we evaluated the next stage of our firm’s evolution, it became clear that partnering with Merit would allow us to enhance our client service while remaining true to our values. Merit’s operational excellence, best-in-class technology, and strong client-centric culture made them the ideal partner.”
Marshall Mennenga, Founder, Mennenga Tax & Financial (joining Merit as Wealth Manager, Tax Advisor, and Partner)
