Merit Financial Advisors, a Georgia-based financial advisory firm specializing in financial planning and wealth management for high-net-worth individuals and families, has announced the acquisition of Pradel Financial Group, a Seattle-based wealth management firm led by veteran advisor Paul Pradel, marking Merit’s 58th acquisition.
Founded by Pradel more than two decades ago, Pradel Financial Group serves approximately 110 client households with nearly $420 million in assets under management, known for its deeply personalized approach, high average client net worth, and emphasis on comprehensive financial planning, particularly for clients navigating concentrated stock positions and complex wealth scenarios. Pradel, a former Commonwealth Financial Network advisor of more than 23 years, will be joined at Merit by longtime team member Jessica Moore, who will serve as Client Relationship Manager after more than 20 years working alongside Pradel. Pradel Financial Group will rebrand to Merit Financial Advisors.
The transaction strengthens Merit’s presence in the Pacific Northwest and continues the firm’s national expansion strategy of partnering with high-quality, growth-focused advisory firms and teams. The transaction was finalized on April 24, 2026, and financial and legal terms were not disclosed.
Merit Financial Advisors manages approximately $26 billion in assets as of March 31, 2026, including $18.63 billion in advisory assets, $2.89 billion in brokerage assets, $2.7 billion in employer plans, and $1.8 billion in ESOP assets, with over 55 offices throughout the U.S.
KEY QUOTES:
“I wanted a firm that felt nimble, collaborative, and growth-oriented, where I could continue to deliver the same high-touch experience while also expanding what’s possible for our clients. Merit checked every box.”
Paul Pradel, Wealth Advisor Partner, Merit Financial Advisors
“Paul has built an incredibly thoughtful and differentiated practice centered on deep relationships and exceptional client service.”
Alex Hansen, Chief Advisor Success Officer, Merit Financial Advisors
“This move gives me a better answer for the long term, for my clients, my team, and my family. It’s about building something that extends well beyond me.”
Paul Pradel, Wealth Advisor Partner, Merit Financial Advisors
