Merit Financial Advisors announced a strategic partnership with Prizm, bringing the digital insurance platform’s capabilities to the wealth management firm’s advisors and clients across the United States.
Under the partnership, Merit advisors will be able to offer clients a technology-enabled experience to review, purchase, and manage home, auto, umbrella, and other personal insurance coverage as part of a broader financial plan. The companies said the collaboration reflects a growing industry trend toward integrating insurance into holistic wealth management.
Prizm’s platform combines digital workflows, carrier connectivity, and licensed insurance expertise to simplify the traditionally fragmented insurance process. Clients can securely share existing policy information, receive guidance from licensed insurance professionals, and access coverage recommendations tailored to their financial profile and risk exposure.
Prizm has expanded its presence across the wealth management ecosystem through partnerships with registered investment advisors, financial planning firms, and advisor technology platforms. Earlier this year, the company launched an integration partnership with Holistiplan to bring insurance workflows directly into advisor planning processes.
Merit Financial Advisors provides comprehensive financial planning and investment management services to individuals, families, and businesses nationwide. Prizm describes itself as the first digital insurance platform built specifically for personal-lines insurance.
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“Insurance is one of the most overlooked components of financial wellness. Merit has built an exceptional advisory business centered around comprehensive planning and client experience, and we’re excited to partner with their team to make insurance easier, more transparent, and more integrated into the financial planning process.”
Dave Olchowka, CEO and co-founder of Prizm
“Our advisors are constantly looking for ways to provide more value and a better experience for clients. Prizm’s modern approach to insurance aligns closely with our commitment to comprehensive planning and helps ensure our clients’ insurance coverage keeps pace with their evolving financial lives.”
Alex Hansen, chief advisor success officer at Merit Financial
