Meta has acquired Limitless, a company known for an AI-based pendant that records and transcribes real-world conversations, in a deal that underscores CEO Mark Zuckerberg’s growing focus on AI-enabled wearables as a primary way consumers will access AI tools. The terms were undisclosed.
Limitless (formerly known as Rewind) built its product around the idea of augmenting memory and productivity by capturing spoken conversations and generating searchable transcripts and summaries through a companion app. And Meta’s interest in that capability aligns with its broader hardware roadmap, which already includes partnerships with EssilorLuxottica brands Ray-Ban and Oakley for AI-powered smart glasses.
The acquisition also lands as Meta continues to make high-profile moves around next-generation devices and product design. Reuters reported that Meta recently hired longtime Apple design executive Alan Dye, a step widely viewed as sharpening its focus on the consumer hardware experience as it expands its AI wearables lineup.
For Meta, Limitless provides product-direction signal and talent. The pendant category is part of an emerging market of always-on AI assistants that listen, interpret, and respond in context. And it has become increasingly competitive as major tech players explore alternatives and complements to smartphones. But the category is privacy-sensitive because it involves recording ambient speech, which makes user consent controls, data handling policies, and regulatory compliance central to scaling.
Limitless said that its existing Pendant customers will continue to be supported for at least a year. But the company will stop selling the device to new customers and will sunset certain non-Pendant functionality. It also noted changes to regional availability and updated terms for customers who continue using the service.
KEY QUOTES:
Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision, and we’ll be joining Meta to help bring our shared vision to life.
What does this mean for existing customers? Good news. We will continue to support existing Pendant customers for at least another year, but we’ll no longer sell the Pendant to new customers. You’ll no longer need to pay a subscription, and existing customers get the Unlimited Plan for free. That said, we will be sunsetting non-Pendant functionality like Rewind, and there’ll be updates to regional availability.
Dan Siroker, Co-Founder & CEO
