Autonomous Demand Generation Company Metadata.io Raises $6.5 Million

By Amit Chowdhry ● September 13, 2020
  • Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round.

Including this fund round, Metadata’s latest funding round brings the total to over $10 million. The new funding round will enable Metadata to expand its product capabilities, meet the increasing momentum of customer demand, scale its go-market motion, and achieve category leadership. Recently, Metadata recently ranked No. 233 in the 2020 Inc. 5000 Fastest Growing Private Companies in America Annual List as it reported an impressive growth rate of 1869.18% revenue growth over the past three years.

Metadata is known to be an advantage for marketing teams as it increases their execution capacity by 100x and sets the entire martech stack on autopilot by connecting existing tools and putting them to work.  Experimental marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5x ROI in as little as 90 days using Metadata.

Metadata’s rapidly growing customer base has been continuing to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. And on average, Metadata customers paid back their investment within 7 months compared to 17 months from competing platforms.

Recently, the company appointed Olivier L’Abbé as president and expanded its leadership team with deep martech expertise with the additions of Clay Bentley as VP Sales (formerly of G2) and Jason Widup as VP Marketing (formerly of Tableau Software) as well as the addition of Bill Portelli to its Board of Directors.

Metadata also recently launched a new product called MetaMatch, which is a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4 billion profiles.

KEY QUOTES:

“It’s time to transform B2B marketing and place AI and automation, instead of humans, at the center of execution. CMOs today are faced with a flood of data, channels, and tools to make their jobs easier, yet the actual marketing execution is too slow, manual, and error-prone. It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments. We solve this problem, taking the bottlenecks and guesswork out of their demand generation campaigns by getting the right content in front of the right people and building that predictable flow of MQLs and pipeline.”

— Gil Allouche, founder & CEO of Metadata

“From early on, Metadata always put their customers first, creating a technology that truly empowers B2B Marketers and changes the way they execute marketing strategies. It’s a game changer for marketers and should be a standard component of all B2B marketing stacks. At SocialChorus, we need precision, we look to Metadata to generate qualified pipeline efficiently to meet the needs of our growing business.  We have been thrilled with the results.”

— Gary Nakamura, SocialChorus CEO and Metadata investor

“Metadata is disrupting the traditional ABM space as we know it and redefining how we look at marketing in a customer-centric way. Metadata isn’t another marketing technology. From the origin of the company transforming marketing operations by eliminating tedious manual work, to today, creating a category that transcends demand gen, it is enabling the autonomous marketer to be a reality. It is the marketer that’s needed for the future.”

— Mark Organ, CEO and founder of Influitive and Eloqua

“The team at Metadata is driven and passionate as they make a breakthrough for B2B marketers. They have developed the patented technology that executes thousands of B2B campaigns in a matter of hours. Metadata instills confidence for marketers to know that their programs will consistently and reliably deliver marketing KPIs with minimum time and effort by automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. They are giving B2B marketers the teams that they need and results that tie to revenue.”

— Kyle York, Co-Founder, CEO & Managing Partner, York IE