- Metadata.io recently announced it raised a $40 million Series B round of funding. These are the details.
Metadata.io recently announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new funding round will allow Metadata to develop a new software category while tripling down on its growth and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers.
Running paid campaigns often creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today. And through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. B2B marketers tap into Metadata to automate these tasks, optimize their campaigns to revenue, and drastically scale their performance before needing more resources.
Metadata has experienced accelerated momentum:
— Grew a staggering 711% YoY growth in the past 24 months
— Added over 110 new customers in the last 12 months
— Was awarded 5 patents for its technology and an ever-growing database of 1.5 billion business profiles, segmented by technographics, firmographics, and buyer intent signals
— Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference
This latest funding round features participation from Gaingels, Mana Ventures, and over 30 prominent leaders in the Software as a Service (SaaS) space, including Jason Calacanis, Erik Matlick (CEO/Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others.
KEY QUOTES:
“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline. No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.”
— Gil Allouche, Metadata CEO
“When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers. Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata’s vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.”
— Matthew Cowan, General Partner at Next47
“We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory. Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.”
— Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round
