Michael Ni Joins FinancialForce As Chief Marketing Officer

By Annie Baker ● May 5, 2020
  • Customer-centric business applications company FinancialForce announced it has appointed Michael Ni as Chief Marketing Officer

Customer-centric business applications company FinancialForce announced it has appointed Michael Ni as Chief Marketing Officer. Ni is going to focus on accelerating adoption of FinancialForce’s offerings to help organizations achieve digital transformation and customer-centric business models.

Ni has over 25 years of experience building businesses and leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning cloud services, consumer packaged goods, media, and e-commerce. And he will oversee all aspects of FinancialForce’s global marketing efforts, including marketing strategies and analytics, customer insights, demand generation and brand growth.

“Michael is a proven marketing and product leader with a passion for bringing pragmatic innovations to market, and we are thrilled to welcome him to FinancialForce,” said FinancialForce CEO Tod Nielsen. “At this time of crisis and market disruption, Michael will play an instrumental role leading our global marketing operations while helping organizations embrace a customer-centric approach to their business as they innovate and adapt to change.”

Most recently serving as CMO for RichRelevance, Ni was responsible for strategy, marketing, and business development to drive global revenue growth. And Ni pivoted the company from an applications provider to become the world’s leading AI personalization platform.

Before RichRelevance, Ni served as CMO of Avangate, a payments and subscription billing platform provider —  where he helped triple the company’s customer base and grew revenue 6X in 4 years. Plus he delivered 18 quarters of consecutive growth. And other previous roles include executive positions in strategy, marketing, and product at Oracle, PeopleSoft, Intapp, and Amdocs.

“I’m excited to be joining such an experienced leadership team and I am even more excited about the opportunity that lies ahead for FinancialForce,” explained Ni. “Today, customers and partners matter more than ever, and FinancialForce is uniquely positioned to deliver customer-centric business solutions that allow companies to run uninterrupted, accelerate growth, and bridge traditionally siloed front and back-office functions.”

Ni had received an MBA from Harvard Business School, a master’s degree in engineering from Stanford University and a bachelor’s degree in engineering from MIT.