- Microsoft recently announced the 100X100X100 program for B2B SaaS startups in India. This is a first of its kind program in India.
Microsoft recently announced the 100X100X100 program for B2B SaaS startups in India. This is a first of its kind program in India, which will bring together 100 committed companies and 100 early and growth startups that have enterprise-ready solutions to offer.
The participating companies will commit to spending $100,000 over a course of 18 months on solutions provided by the SaaS startups. And over 50 startups are part of the program at launch.
“India has one of the largest B2B SaaS startup ecosystems in the world, and it’s growing exponentially. This initiative will help build scale and create amazing opportunities for startups. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions. We’re excited to see the outcomes of these partnerships,” said Microsoft India president Anant Maheshwari.
The 100X100X100 program was launched under Microsoft for Startups and it will help enterprises fast track digital transformation through faster adoption of SaaS solutions. Plus it will make available a variety of curated, ready to launch, enterprise-grade solutions from startups with a proven track record.
And at the same time, the program will aim to create a profitable domestic market for the fast-growing Indian B2B SaaS startup segment by increasing their revenue and customer base. The initiative is open to Microsoft co-sell enabled startups associated with Microsoft India with Startups.
Through the program, the startups will also have access to regular speed-contracting sessions with prospective customers at Microsoft industry and customer events. And the program will be conducted with the support of ecosystem partners and industry associations, including the Bengaluru, Delhi and Mumbai Chapters of The Indus Entrepreneurs (TiE).
Some of the resources Microsoft is providing to the companies include the power of Microsoft’s technology platform, which allows them to innovate and build on their own terms. And Microsoft will also provide Azure credits, comprehensive training programs, and technical support aim to ensure competitiveness.
Plus Microsoft will also provide mentorship, deep technical expertise, and industry experiences focused on business outcomes, delivered at Microsoft and industry startup events. And Microsoft is offering access to partners like startups, venture capitalists, accelerators, and incubators.
