- 7-Eleven announced it has partnered Microsoft to empower its field employees and provide better insights to Franchisees.
Convenience store giant 7-Eleven has partnered with Microsoft to empower field employees and provide better insights to Franchisees. Now Franchisees and field employees can use Surface devices with Microsoft 365 and Power BI to see better insights and store performance, purchase trends, and essential data for helping grow the business.
“Franchisees have a significant role to play in our transformation, and empowering them with the right information is critical. Our collaboration with Microsoft enables us to get data out to Franchisees through our field employees that they can use to make better business decisions,” said 7-Eleven EVP, Chief Digital, Information and Marketing Officer Gurmeet Singh.
The Power BI dashboards help field employees to spot trends and visualize insights from point-of-sale data stored and analyzed by Azure Data Lake and Azure SQL Data Warehouse. And this enables them to recommend actions to Franchisees, boosting sales, and ensuring the right products are stocked to meet customer demand.
Plus they can also use the Surface camera to take a picture of the schematics of the store and quickly and easily identify differences from the planogram that Franchisees can use to analyze sales opportunities.
“Unlocking the power of data is the key to reinventing the future and delivering amazing customer experiences in the retail industry,” added Microsoft Corporate Vice President, Global Retail & Consumer Goods Shelley Bransten. “We’re thrilled to empower 7‑Eleven’s field and Franchisees with the services, knowledge and devices to innovate on behalf of their customers wherever they are in their shopper journey.”
Using Surface as the field employees’ mobile office, Microsoft 365 will provide them with the opportunity to connect to the corporate network and utilize an artificial intelligence experience. Plus Microsoft OneDrive will also make sure that they have real-time access to the latest corporate assets. And Microsoft Intune provides the security capabilities needed for a mobile workforce with the ability to remotely manage devices and protect data.
Along with empowering employees with modern technologies, 7‑Eleven is also migrating its infrastructure to Azure and already leveraging advanced technologies like AI to power enhanced customer experiences. And as 7-Eleven integrates Azure AI services into its popular 7NOW delivery app, the company is providing personalized recommendations to customers based on a variety of factors thus enhancing their experience and building loyalty to the brand.
