- Microsoft announced it is now shutting down the Mixer video game streaming platform. These are the details.
Microsoft announced it is now shutting down the Mixer video game streaming platform. Going forward, Microsoft is going to migrate its Mixer streaming community to Facebook Gaming.
“The success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible,” said Mixer said in a blog post. “It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.”
Facebook Gaming Communications Manager Drew Symonds pointed out that this partnership is “not a merger or an acquisition,” according to CNN. Facebook Gaming will assume the rights to the Mixer trademarks and associated domain names, but Microsoft is going to keep the intellectual property rights to the Mixer technology.
Last year, Microsoft attempted to drive engagement to the platform by hiring Fortnite expert Ninja.
On July 22, all Mixer sites and apps will redirect users to Facebook Gaming. And Mixer Partners (users who monetize content) will receive partner status with Facebook Gaming.
“Just like all Mixer Partners, Ninja, along with King Gothalion, Shroud and Ewok, are welcome to join Facebook Gaming,” added Symonds. “We want to give Mixer streamers the option to continue streaming on Facebook Gaming. No matter where they choose to stream, the world deserves their gaming content.”
King Gothalion committed to joining Facebook Gaming. But Ninja did not indicate which direction he will be going.
