Middleburg announced the appointment of Mark Franceski as Chief Strategist, where he will lead the firm’s research and strategy initiatives across its real estate investment and development platform.
In the role, Franceski will oversee research publications and presentations across all departments while translating market intelligence and data analytics into investment insights supporting Middleburg’s decision-making and long-term investment strategy. He will also play a leadership role in the firm’s annual Middleburg Housing Summit, a closed-door research forum for capital partners and industry analysts.
Middleburg said Franceski brings more than 20 years of commercial real estate market research and data strategy experience focused on the multifamily housing sector.
He joins the company from Zelman & Associates, where he served as Managing Director of Research and Securities overseeing multifamily industry and REIT research activities.
Prior to Zelman, Franceski served as Executive Director of Multifamily Analytics at Avison Young and previously spent a decade at Bozzuto as Director of Research, focusing on market research, business intelligence, and data analytics.
Middleburg said Franceski’s appointment supports the firm’s continued expansion into new markets and reinforces its data-driven investment approach.
Franceski also serves as adjunct faculty in Georgetown University’s Master’s in Real Estate program, where he teaches courses focused on real estate market research and analysis.
Middleburg is a vertically integrated real estate investment, development, and construction firm operating across high-growth U.S. markets. Since 2004, the company has completed more than $4.5 billion in transactions and delivered over 32,000 homes across nine states.
KEY QUOTES:
“Research has been the foundation of how we operate at Middleburg since the beginning. Our investment decisions are driven by data and rigorous analysis—not market sentiment or instinct. Mark brings the depth of expertise and strategic discipline to sharpen that edge as we expand into new markets and continue identifying the opportunities others miss.”
Chris Finlay, CEO And Founder, Middleburg
“What drew me to Middleburg was the research infrastructure. This firm doesn’t just track the market—it anticipates it, and I’m here to build on that discipline, translate proprietary data into sharper investment decisions, and help the team identify the next opportunities before the broader market catches on.”
Mark Franceski, Chief Strategist, Middleburg
