MikeWorldWide announced the acquisition of HudsonLake, a strategic communications firm specializing in organizational transformation, employee experience, and workforce communications. Financial terms of the transaction were not disclosed.
HudsonLake will continue operating as “HudsonLake, a MikeWorldWide company” following the acquisition.
MikeWorldWide said the acquisition expands workforce strategy and employee communications into the firm’s core offerings, enabling a more integrated approach to corporate reputation management across employees, consumers, policymakers, and other stakeholders.
HudsonLake brings expertise in organizational transformation, leadership communications, talent strategy, employer branding, recruitment marketing, and labor and workforce relations. The firm has advised organizations including Toyota, 7-Eleven, American Airlines, Delta Air Lines, PeaceHealth, and Halperin Park.
MikeWorldWide said the combination strengthens its corporate communications and advisory practice, particularly across labor relations, crisis communications, transportation, healthcare, and public affairs.
As part of the broader expansion strategy, MikeWorldWide also announced plans to relaunch and expand its Washington, D.C. Metro office to support communications, regulatory, and public affairs initiatives for clients navigating government and policy-related issues.
The acquisition follows MikeWorldWide’s prior acquisition of Berk Communications and further expands the firm’s integrated communications platform spanning corporate communications, digital strategy, influencer engagement, AI, analytics, sports marketing, and workforce communications.
MikeWorldWide operates as an independent public relations and communications agency with more than 200 professionals across North America, EMEA, and LATAM.
KEY QUOTES:
“The future of reputation is continuous, connected, and built from the inside out. Organizations are judged in real time by how they operate, not just how they communicate. Workforce communications has been a critical seat at the table. With the addition of HudsonLake, we’ve built a model designed for where reputation is going, not where it’s been.”
Michael Kempner, CEO And Founder, MikeWorldWide
“By joining MikeWorldWide, HudsonLake will not just keep pace, it will have the next-gen tools, resources, scale and complementary capabilities to outpace the expectations of its client partners and continue to be a ‘best place to work’ for its people. There is no better partner to propel HudsonLake into its next chapter.”
Cynthia Hudson, Founder, HudsonLake
“For years, we’ve helped organizations build strong cultures and navigate complex change through a leader-led approach. Joining MikeWorldWide expands that impact, connecting internal culture to external brand and reputation, and unlocking greater value across every stakeholder group. MWW’s capabilities – spanning AI, data and analytics, digital strategy and influencer engagement – add depth and precision to how we deliver that work. We’re excited to join forces with the MWW family and create even greater outcomes for our clients and our talented team.”
Don Smialowicz, CEO, HudsonLake
