Mile Marker announced the acquisition of performance content and creative agency LIFT, strengthening its ability to integrate media, content, technology, and data into a unified system designed to drive growth and improve marketing performance across the customer journey.
The combined company will operate under the Mile Marker brand, with headquarters in New York City and West Coast operations based in San Francisco, the former home of LIFT. The acquisition is intended to eliminate inefficiencies caused by fragmented agency relationships and create a continuous growth engine that enhances awareness, customer acquisition, conversion, retention, and lifetime value.
LIFT is known for its flexible content systems spanning traditional and digital channels, as well as its end-to-end direct mail capabilities. The firm’s expertise in performance creative complements Mile Marker’s media and analytics offerings and provides clients with greater insight into how creative assets impact marketing performance.
LIFT’s content and creative capabilities will be integrated with Mile Marker’s Waypoint and Relay media and data infrastructure, enabling advanced multivariate testing and optimization across online and offline channels. Following the transaction, LIFT Founder and CEO Tim Carr will become Chief Creative Officer of Mile Marker and lead the company’s Content & Production Center of Excellence, reporting to President and CEO Scott Shamberg.
The acquisition reflects Mile Marker’s ongoing expansion strategy and reinforces its commitment to an open-powered technology approach aimed at delivering measurable business outcomes for clients. The agency serves brands including Freshpet, Spectrum, TruGreen, DoorDash, Webster Bank, and Harry’s.
KEY QUOTES:
“Rather than betting on a single generative content solution or proprietary technology, we chose adaptability with LIFT. LIFT adds a level of creative precision and direct response expertise that fits seamlessly with how we approach media, giving clients a future-ready platform that can evolve as AI, channels, and customer expectations change.”
Scott Shamberg, President and CEO, Mile Marker
“Our content and creative capabilities plug directly into Waypoint and Relay, Mile Marker’s powerful media and data infrastructure. We’ve always believed the most effective content is built to perform in every channel, not just in isolated campaigns. Now, we can combine media and creative data to design advanced multivariate, hypothesis and optimization split testing to drive conversion rates across offline and online. The combination allows us to deliver the flexibility our clients want as the landscape shifts.”
Tim Carr, CEO and Founder, LIFT; Incoming Chief Creative Officer, Mile Marker
