MiQ, a global advertising technology company specializing in programmatic media solutions, announced that it has signed an agreement to acquire the Latin America business of Adsmovil, a digital advertising and data company focused on mobile-first audience segmentation and omnichannel execution. Financial terms of the transaction were not disclosed.
The acquisition is aimed at significantly expanding MiQ’s presence across Latin America, strengthening its footprint in 12 markets including Mexico, Brazil, Colombia, Argentina, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Peru, Puerto Rico, and Uruguay. The combined entity is expected to form the region’s largest independent programmatic solution for brands and agencies.
MiQ’s proprietary AI-powered operating system, Sigma, connects the advertising ecosystem through more than 700 trillion global signals, enabling advertisers to reach audiences across channels such as television, web, mobile, and in-store environments. The integration of Adsmovil’s capabilities, including retail media, mobile, and digital out-of-home offerings, will enhance MiQ’s ability to deliver full-funnel programmatic strategies across the region.
Adsmovil brings a strong first-party data footprint and regional expertise, along with platforms such as its retail media solution Linki and its audience data offering Personas. The acquisition will combine these assets with MiQ’s global scale and technology to create a unified platform for advertisers. The combined organization will include more than 150 employees across Latin America and provide access to over 400 million unique consumer IDs.
Following the close of the transaction, Adsmovil’s Latin America business will be integrated into MiQ and led by Eric Tourtel, CEO of Latin America. Adsmovil Founder and CEO Alberto “Banano” Pardo will remain involved as Chairman of MiQ Latin America and serve as an advisor to the combined company. He will also continue to operate Adsmovil’s U.S. business as a separate standalone entity, which is not included in the transaction.
The deal underscores MiQ’s strategy to deepen its investment in high-growth markets and expand its data-driven programmatic advertising capabilities globally, while providing enhanced solutions across mobile, retail media, connected TV, video, YouTube, and digital out-of-home channels.
KEY QUOTES:
“Acquiring Adsmovil is a major step in our strategy to build the most complete, data-driven programmatic offering for clients in LatAm and around the world. As a company, our ambition has always been to connect advertisers to audiences wherever they are and however they engage with media. This acquisition allows us to include this region’s most talented minds and compelling services with our ambitious roadmap. Their focus on innovation, measurable outcomes and client partnership closely mirrors ours at MiQ.”
Gurman Hundal, Co-Founder And Global CEO, MiQ
“When we built AdsMovil, our goal was simple: create and deliver best-in-class solutions for clients across Latin America. With this acquisition, MiQ’s clients gain that edge through expanded access to mobile, retail media, and DOOH, while Adsmovil’s clients benefit through connection to MiQ’s award-winning technology and global scope. It’s a win-win for all of our clients.”
Alberto “Banano” Pardo, Founder And CEO, Adsmovil
“We are energized to join these teams together. With more than 150 people across Latin America, we are now the largest independent programmatic offering in the region, giving us the strength to help our clients excel and meet their business goals in 2026 and beyond.”
Eric Tourtel, CEO Of Latin America, MiQ
