Global programmatic media company MiQ announced it has acquired Rocket Lab, a move designed to strengthen its mobile in-app capabilities and accelerate global expansion in high-growth markets.
The acquisition brings together Rocket Lab’s expertise in mobile app user acquisition and engagement with MiQ’s omnichannel programmatic advertising platform. By integrating Rocket Lab’s capabilities, MiQ aims to deliver a more comprehensive, end-to-end solution for brands and agencies seeking measurable growth across digital channels.
As part of the deal, Rocket Lab will enhance MiQ’s AI-powered operating system, Sigma, by contributing mobile and regional data into its extensive ecosystem of signals. This integration is expected to improve targeting precision and campaign performance, particularly in a mobile-first environment.
Founded in 2019 in Mexico, Rocket Lab has built a strong presence across Latin America and EMEA, supporting brands in industries such as retail, finance, and e-commerce. Its regional footprint, including Argentina, Brazil, Mexico, and Uruguay, complements MiQ’s broader global reach and strengthens its position in emerging markets.
The acquisition follows MiQ’s recent purchase of Adsmovil, further reinforcing its strategy to expand in Latin America and other fast-growing regions where mobile adoption is rising rapidly.
Rocket Lab will continue to operate as an independent business unit under MiQ, with founder Juan Echavarria Coll remaining as CEO. The companies stated there will be no changes to organizational structures, ensuring continuity for clients and partners.
KEY QUOTES:
“By giving global brands and agencies access to our first mobile-app offering through Rocket Lab’s AI capabilities, we’ll deliver better performance that will continue to strengthen over time. With Rocket Lab’s expertise, we can offer even more tailored solutions that drive real business outcomes, ensuring our clients stay ahead in an increasingly mobile and connected world. We will use Rocket Lab’s rich data and capabilities to unlock powerful new insights, especially for those looking to grow in dynamic markets across Latin America and Asia.”
Gurman Hundal, Co-Founder and Global CEO, MiQ
“Combining our mobile strategy with MiQ’s AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multisolutions ecosystem and accelerating how brands scale their apps globally.”
Juan Echavarria Coll, Founder and CEO, Rocket Lab
