Mirage, a New York City-based AI video creation platform, has raised $75 million in growth financing from General Catalyst’s Customer Value Fund, bringing its total funding to more than $175 million. The capital will support the company’s next phase of growth as it scales its global footprint and advances its “agentic” video editing technology.
The company, which operates the Captions platform, enables users to create professional-quality videos using artificial intelligence, often starting from simple text prompts. Mirage has positioned its product as a full-stack video workflow solution, allowing users to go from raw footage, or even no footage, to a polished final product.
The funding comes as Mirage continues to see strong adoption across a broad user base. The platform is used by more than 20 million people globally, including individual creators, small businesses, and enterprise marketing teams. To date, users have created more than 250 million videos on the platform.
With this new financing, Mirage is focusing on two primary growth areas. On the product side, the company is doubling down on its agentic video editing capabilities, aiming to replicate the taste and execution of a professional editor through AI. On the growth side, Mirage is accelerating its international expansion, with a particular emphasis on Asia, where demand for video creation tools is rapidly increasing.
The partnership with General Catalyst’s Customer Value Fund reflects a strategic approach to scaling distribution and customer acquisition. Unlike traditional venture funding, the CVF model provides non-dilutive capital tied to customer growth, allowing Mirage to expand efficiently while maintaining ownership.
Mirage’s leadership believes that the competitive dynamics in software are shifting due to AI. As development becomes faster and more accessible, differentiation is moving beyond product quality alone toward distribution, customer acquisition efficiency, and capital efficiency.
