Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a deal first announced in January 2026 and strengthening its position in the rewarded loyalty and gaming ecosystem.
With the transaction now closed, Connected Rewards will be integrated into Mistplay’s LoyaltyPlay platform. The combined offering is designed to deepen user engagement while enabling brands and advertisers to reach high-intent audiences through a unified loyalty solution that bridges digital gameplay and real-world commerce.
Connected Rewards allows users to earn tangible, real-world rewards through mobile gameplay, effectively converting digital engagement into in-store experiences and brand interactions. By combining this capability with LoyaltyPlay’s in-app engagement model, Mistplay aims to create a seamless loop between gaming activity and consumer spending behavior.
The integration is expected to help brands drive repeat customer behavior, increase foot traffic, and boost spending, while also expanding audience reach for advertisers within the gaming ecosystem. The move aligns with Mistplay’s broader strategy of building a network where gaming engagement translates into measurable outcomes for brand partners.
Founded in 2015 and headquartered in Montreal, Mistplay focuses on play-and-earn solutions powered by AI, helping mobile game publishers and app developers improve monetization and user engagement globally.
KEY QUOTES:
“Bringing Connected Rewards into Mistplay marks a defining moment in how we think about loyalty and rewarded experiences. Gaming creates some of the most immersive, habitual, digital engagement that exists , yet closing the loop between that virtual engagement and real world brand moments has always been one of the hardest problems to crack. This is our answer to that challenge. For companies looking to build lasting relationships with their customers, this opens up an entirely new way to turn digital behaviour into measurable loyalty and growth.”
Tricia Han, CEO of Mistplay
“Connected Rewards was built around the idea that digital engagement should drive real world customer action. Mistplay is uniquely positioned to take that vision further. Their leadership in rewarded gaming experiences makes them a natural partner to build on the foundation we created. This marks a new chapter for Connected Rewards. As part of Mistplay’s global gaming platform, brands will gain new ways to engage their audiences more frequently while maintaining the seamless experiences their customers expect.”
Kim Carlson, CRO of Mobivity Holdings Corp.
