MobileX is the world’s most customizable mobile carrier, providing the ultimate in choice and cost control. And MobileX is a unique service that uses AI to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. Pulse 2.0 interviewed MobileX founder and CEO Peter Adderton to learn more about the company.
Peter Adderton’s Background
Could you tell me more about your background? Adderton said:
“I’ve spent my career challenging the wireless industry to create better, more cost-efficient experiences for consumers. I founded Boost Mobile, Amp’d Mobile, and Digital Turbine to disrupt outdated models and give people greater freedom over their mobile service. With MobileX, we’re taking that further and leveraging AI to provide a smarter, more flexible wireless experience where customers are in control, not the carriers.”
Formation Of The Company
How did the idea for the company come together? Adderton shared:
“The wireless industry has operated the same way for decades – forcing customers into rigid, overpriced plans that don’t match their actual needs. I saw an opportunity to change that. With MobileX, we built a platform that uses AI to create a fully personalized experience, so customers only pay for what they need. While most companies use AI to drive profits, we use it to save customers money and give them more control over their mobile service.”
Favorite Memory
What has been your favorite memory working for the company so far? Adderton reflected:
“The first time I used MobileX to predict my data usage for the next month and saw how much I would save, I knew we were onto something. It was a real moment of validation that our AI driven approach could truly change the way people think about wireless.”
Core Products
What are the company’s core products and features? Adderton explained:
“MobileX is an AI-powered wireless service that gives consumers more control, flexibility and savings. Unlike traditional carriers that lock users into rigid plans, MobileX is the only wireless provider that uses AI to analyze a customer’s actual behavior, forecast their usage, and recommend the most efficient plan based on their needs.”
“Our plan options include:
— Need a Hand – for just $4.88, customers can start with the AI Forecaster Learning Period to find the best-fit plan in ten days or less. Once a plan is picked, a one-time credit of up to $4.88 will be applied to the cost of the plan.
— Unlimited – Unlimited 10 with 10GB for $14.88/month and Unlimited at $24.88/month for truly unlimited data.
— Build Your Own – customize service with the right amount of talk, text and data. Talk/text plans start from $3.48/month and data plans start from $4.08/month.”
“Customers can find MobileX on the Apple and Google Play app stores, Walmart.com and in approximately 3,700 Walmart stores nationwide.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Adderton noted:
“Since launch, MobileX has evolved to provide a smarter, more efficient and affordable wireless experience. Our AI-driven model revolutionized how people pay for mobile service, giving users real-time insights and precise control over their data. Recently, we announced a major platform upgrade with faster speeds, reduced latency, and a more streamlined activation experience. These advancements, driven by customer feedback, enhance network performance while maintaining the affordability and adaptability that sets MobileX apart.”
Significant Milestones
What have been some of the company’s most significant milestones? Adderton cited:
“Expanding our exclusive distribution to 3,700 Walmart stores was a major milestone, making it easier for customers to access MobileX. We’ve also grown our independent dealer network and our direct-to-consumer platform. On the technology side, our latest platform enhancements have improved network performance, making the MobileX experience even faster and more seamless.”
Customer Success Stories
When asking Adderton about the company’s customer success stories, he highlighted:
“One of the best parts of what we do is hearing from customers who have saved hundreds of dollars each year while maintaining a great mobile experience. Through social media and our Xpert Care team, we constantly hear how MobileX is empowering customers to take control of their wireless spending. That direct feedback drives us to keep innovating and delivering more value.”
Differentiation From The Competition
What differentiates the company from its competition? Adderton affirmed:
“MobileX isn’t just another wireless provider – it’s a movement. While we offer some of the most cost-efficient plans in the industry, what truly sets us apart is how we’re transforming MobileX into a lifestyle for our customers. We’ve partnered with some of the biggest names in action sports, including X Games and NASCAR, to connect with a community that thrives on innovation and freedom.”
“Beyond wireless, we’re pushing the boundaries of what a mobile brand can be. Our partnership with Ethika, an OC-based lifestyle brand, led to the creation of ethikaX, a collaboration that merges culture and connectivity. ethikaX will introduce a collection of tech-friendly apparel and accessories, including hoodies with phone-friendly pockets, custom phone cases, and limited-edition headphones, which will be rolling out in the coming months.”
“Fusing great mobile service with exciting brands to create something truly unique is what we do best, and it is what sets us apart.”
Future Company Goals
What are some of the future company goals? Adderton pointed out:
“We’re focused on expanding our global reach and enhancing our international offerings. We’ve already launched unlimited international calling and global roaming and we’re committed to building even more features that provide greater value for customers worldwide.”
Additional Thoughts
Any other topics you would like to discuss? Adderton concluded:
“The wireless industry is shifting. Consumers are demanding more flexibility, transparency, and control over their mobile plans. eSIM technology is making it easier than ever to switch providers, and AI-driven pricing models, like MobileX, are reshaping the market. The future of wireless is customer-first, and MobileX is leading the way.”
