Mobly – a leader in event marketing technology – announced the closing of its $4.3 million seed round. This oversubscribed round was co-led by Jump Capital and Eniac Ventures with participation from Peterson Ventures, which also led Mobly’s pre-seed round. And additional support came from existing investors Tenzing.VC, Peak Ventures, and notable angel investors, including Jeron Paul and Francis Santora.
This funding will accelerate Mobly’s goal of becoming the premier platform for brands seeking to maximize the impact of their event marketing efforts through more innovative lead capture, data-driven engagement, and streamlined workflows.
Launched in 2023 by Zach Barney and Kris Jenkins, Mobly’s technology platform has redefined the event marketing space by reducing the industry’s average Speed to Lead from 11 days to just a few minutes. And its platform enables marketing and sales teams to create, manage, and analyze event-driven campaigns at scale, driving measurable results. Mobly’s automated CRM enrichment and engagement tools enhance lead quality and conversion rates, delivering significant value to its rapidly growing customer base of brands.
Last year saw Mobly achieve remarkable growth, with a 5x increase in revenue and a 4x increase in user growth. The company’s momentum underscores the rising demand for innovative event marketing solutions across all sectors.
The new funding round will fuel product development, enhance Mobly’s platform with new features and integrations, and expand marketing and strategic partnerships to further its market reach.
KEY QUOTES:
“Securing such robust support from both new and existing investors is a testament to Mobly’s unique approach and vision for the future of event marketing. With this funding, we’re excited to accelerate our efforts in helping brands reach audiences in meaningful, measurable ways while leading the next generation of event marketing. With faster speed-to-lead and higher-quality data, our platform is already driving impressive results for our users – and this is just the beginning.”
- Zach Barney, Co-Founder and CEO of Mobly
“Event marketing has been underserved by digital transformation, and Mobly’s innovative, scalable solutions are uniquely positioned to lead this space. We’re excited to support Mobly as it redefines how brands engage, capture, and convert leads in real-time.”
- Saaya Nath Pal, Partner at Jump Capital
“When we first met Zach and Kris, it was immediately apparent they weren’t just building another point solution – they were reimagining a revenue engine from the ground up. Their approach represents the first truly modern take on events marketing. Innovation within event marketing has lagged far behind the overall RevOps space, despite commanding significant budgets and offering clear ROI. Mobly brings the power of automation and AI native tools to event marketing for the first time.”
- Kristin McDonald, Principal at Eniac Ventures
