Moburst announced it secured an $11.8 million strategic investment from Chrysalis Holdings, a private investment firm focused on financial services and direct marketing industries. The investment includes an equity stake in the agency and expanded services supporting Chrysalis portfolio company NewDay USA.
The funding will support Moburst’s continued growth and expansion of its AI-powered marketing and digital transformation capabilities. The companies said the partnership will also deepen Moburst’s ongoing work with NewDay USA, a national mortgage lender serving the veteran community.
Moburst became the agency of record for NewDay USA in 2023. Since then, the agency has provided services including performance marketing, SEO and AEO, public relations, social and creative services, podcasting, web design and development, AI-powered media buying, and digital transformation initiatives.
The partnership has already resulted in the launch of NewDay USA’s flagship website and career portal, both designed to improve accessibility and engagement for customers and job candidates.
Going forward, Moburst said it will continue collaborating with NewDay USA’s leadership team on marketing initiatives aimed at increasing visibility and supporting the company’s mission to help one million veterans achieve homeownership. The agency will also support NewDay USA’s AI transformation efforts and help scale NewDay Home, a program designed to allow veterans and service members to purchase homes without paying upfront costs.
The companies described the transaction as part of a broader trend of clients and agencies building deeper strategic partnerships through equity investments and long-term collaboration models.
The investment follows the recent launch of Moburst’s Growth Labs initiative, an AI innovation and product unit focused on developing and scaling AI-powered marketing solutions. Moburst said Growth Labs is building tools intended to help brands improve performance and visibility across digital platforms, search engines, answer engines, and generative AI technologies.
Moburst works with companies ranging from startups to enterprises including Google, Uber, Samsung, and Reddit. The company provides services across strategy, organic growth, creative, media buying, and development.
Chrysalis Holdings is based in Fulton, Maryland, and provides early-stage capital, infrastructure development, and management services to growth-oriented companies. Its largest holding is NewDay USA.
KEY QUOTES:
“This partnership highlights our strong belief in Moburst’s ability to lead digital transformation. We’re confident that Moburst will continue to push the envelope, delivering results that elevate NewDay USA’s marketing efforts, increase brand awareness and drive greater engagement. This will directly support our mission of making homeownership more achievable for veterans and service members.”
Rob Posner, CEO of NewDay USA
“At Moburst, we help brands lead with purpose and innovation. This investment is a major step forward for us. It provides us with the resources we need to accelerate the development of our AI-driven products, while also allowing us to expand our services. We’re poised to continue delivering breakthrough marketing and communications solutions that will drive growth for both Moburst and NewDay USA.”
Gilad Bechar, Founder And CEO of Moburst
