Modern Wealth Management has signed an asset purchase agreement to acquire a Rochester, New York-based advisory practice led by veteran advisor Craig Houck, expanding the firm’s East Coast presence and adding a four-person team to its Rochester office. Houck will join Modern Wealth as a managing director, bringing approximately $300 million in client assets to the platform.
Modern Wealth said the addition strengthens its largest East Coast market while enhancing its ability to deliver integrated wealth management services, including financial planning, tax planning and preparation, estate planning, and investment management. Houck cited the firm’s tax planning capabilities as a key driver of the move, particularly for clients making complex retirement-related decisions.
The incoming team brings experience across retirement planning, investment strategy, tax planning, and estate considerations. Modern Wealth also said the group will leverage its Organic Growth Hub—an internal resource designed to support lead generation, distribution, onboarding, and centralized functions, including marketing, technology, compliance, HR, and operations—while creating more structured career paths for developing advisors.
President and co-founder Jason Gordo said the Rochester expansion supports continued growth in the Northeast and reflects Modern Wealth’s strategy of pairing local advisory teams with a broader platform of resources, technology, and specialist support.
Modern Wealth reported building momentum throughout 2025, adding 19 advisory teams and investing in platform capabilities as it scaled to nearly $11 billion in assets under management.
KEY QUOTES:
“Modern Wealth provides a platform that empowers advisors to deliver exceptional client experience while accelerating their own growth. In particular, the firm’s deep tax planning expertise allows us to better serve clients navigating increasingly complex financial decisions, especially as they move through retirement. Joining Modern Wealth enables us to expand our service model, collaborate with tax and planning specialists, and deliver greater value to clients with more speed and scale.”
Craig Houck, Managing Director, Modern Wealth (incoming team lead)
“Craig’s team’s decision to join Modern Wealth is a testament to the appeal of our approach— building strong local teams and giving advisors the resources, technology and expertise to thrive. Rochester represents our largest East Coast market, and the team strengthens our financial planning capabilities while supporting continued expansion in the region. They exemplify the type of entrepreneurial, client-focused and collaborative advisors we are proud to welcome to our platform.”
Jason Gordo, President & Co-Founder, Modern Wealth
