MoEngage announced it has raised $100 million in new funding from existing investor Goldman Sachs Alternatives and new investor A91 Partners, bringing the company’s total funding to more than $250 million. The company, which provides an insights-led customer engagement platform for consumer brands, has seen its North America business grow substantially over the past year, now contributing the largest share of revenue.
MoEngage plans to use the capital to accelerate product innovation and expand global operations. The company is investing further in Merlin AI, a suite of AI Agents designed to help marketing and product teams launch campaigns more efficiently. The latest additions include Offer and Campaign Decisioning Agents, which support faster execution and conversion optimization. MoEngage noted that brands such as Glance have reduced campaign go-live times by 50 percent through Merlin AI.
The funding will also support the continued expansion of the company’s go-to-market and customer success teams in North America and EMEA, where enterprise migrations have been growing. MoEngage stated that more than 300 enterprises have transitioned from legacy marketing clouds to its platform, seeking faster deployment and AI-driven agility.
Customer brands rely on MoEngage to analyze customer behavior and orchestrate engagement across web, mobile, email, messaging, and social channels. Today, the company collaborates with over 1,350 global consumer brands and delivers digital experiences to more than 2 billion people each month.
KEY QUOTES:
“Our global momentum on top of our category leadership in Asia, is a validation that consumer brands are moving beyond legacy marketing clouds. Over 300 enterprises worldwide have turned to MoEngage for its ease of use and AI-led agility, achieving time-to-value within weeks of migration. These enterprise migrations have accelerated our growth in the North America and EMEA regions. We are excited to partner with Goldman Sachs and A91 Partners in this journey.”
Raviteja Dodda, CEO and Co-founder, MoEngage
“MoEngage has been an incredible partner in our growth journey. Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
Hope Barrett, Sr. Director of Martech, SoundCloud
“Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”
Rajat Sood, Managing Director, Goldman Sachs Alternatives
“We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
Kaushik Anand, Partner, A91 Partners
