MoEngage has raised an additional $180 million as part of its Series F financing, bringing the total Series F capital raised to $280 million following a $100 million investment announced in November 2025. The latest round was led by new investors ChrysCapital and Dragon Funds, alongside Schroders Capital, with continued participation from existing investors TR Capital and B Capital.
The customer engagement platform company said the new funding will be used to accelerate innovation for its Merlin AI suite, scale go-to-market teams in North America and EMEA, and explore strategic acquisitions that extend platform capabilities. MoEngage said demand continues to rise for Merlin AI and its unified engagement suite across North America, EMEA, Australia, New Zealand, and Southeast Asia, as enterprises move away from legacy marketing clouds and seek deeper insights and connected customer experiences spanning both marketing and product workflows.
In addition to growth investments, MoEngage said it completed its second employee tender offer totaling about $15 million, benefiting 259 current and former employees. The round also included select secondary transactions for early investors, including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast, the company said.
MoEngage said Europe and the UK remain key growth markets and that it plans to expand headcount across customer success, support, sales, and marketing in those regions while continuing to enhance its AI capabilities. The company said it partners with consumer brands across retail, e-commerce, financial services, and telecom to unify customer data and deliver personalized, omnichannel experiences that improve retention and loyalty.
The company is also positioning its platform beyond marketing teams by strengthening its product-focused suite, highlighting MoEngage Analytics and MoEngage Inform. MoEngage said Inform is designed to manage transactional messaging, such as OTPs and account and service updates, through a single API across channels and delivery providers, and emphasized its reliability, distinct from marketing campaigns. MoEngage said its product analytics capabilities are intended to connect behavioral insights with immediate engagement, enabling product teams to identify drivers of user behavior and trigger experiences aimed at retention and lifetime value.
MoEngage said it is headquartered in Bengaluru and San Francisco and is used by more than 1,350 global consumer brands across 75 countries, supporting digital experiences for more than 2 billion consumers each month.
KEY QUOTES:
“At MoEngage, we believe our success is a collective effort, built on a culture of ownership and innovation. It is vital that we recognize the people who brought us to this stage. This liquidity program reflects that commitment by ensuring that the builders of MoEngage, our employees, and early investors have the opportunity to directly share in the milestones we achieve together. We are grateful for the partnership of ChrysCapital, Dragon Funds, Schroders Capital, TR Capital, and B Capital as we continue to scale globally.”
“Customer engagement has never belonged to just one team. Customers move through many moments, and those moments should feel connected and supportive. When product, engineering, and marketing work from the same data and tools, they can show up more naturally for their audiences. That’s the experience we want to help companies deliver so they can grow their brands.”
Raviteja Dodda, CEO And Co-Founder, MoEngage
“ChrysCapital is excited to partner with MoEngage for its next phase of AI-led growth. This investment aligns with our strategy to back technology platforms, built in India for global enterprises, leveraging deep talent, capital efficiency, and a sophisticated understanding of enterprise needs. We are impressed by MoEngage’s disciplined operating model, sustained US execution, and broad product capabilities. We look forward to helping the team become the world’s leading marketing technology platform.”
Rishabh Iyer, Vice President At ChrysCapital
“We are pleased to partner with MoEngage, impressed by its strong management, continuous product innovation, and durable growth. We believe MoEngage’s best-in-class product and AI capabilities position it well to lead the martech category.”
Ridhi Chaudhary, CIO Of Dragon Funds
“MoEngage sets the bar for innovation by leveraging AI on first-party data, making it essential for marketers. It is a privilege to partner with MoEngage again, having invested previously.”
Aakash Tulsani, Managing Director At Dragon Funds
“At Zeta, we are building the modern banking stack for the world’s leading financial institutions. As a data-driven company, we rely on deep customer insights to drive our product strategy. MoEngage Analytics has helped us optimize critical journeys like onboarding, activation, and cross-sell, while their messaging capabilities allow us to instantly nudge customers. Effectively bridging the gap between insight and action. As a user of the product, I am impressed by the constant innovation. Additionally, MoEngage Inform has become essential for powering our mission-critical communications, delivering account and transaction updates with high reliability and speed.”
Bhavin Turakhia, Co-Founder And CEO, Zeta
“MoEngage Inform has become a core part of how we run our e-commerce experience at Loblaw across our lines of business. It keeps customers updated on their delivery and pickup orders with the speed and reliability they expect, which has made a meaningful difference in how engaged and confident they feel throughout the process.”
Charu Pujari, SVP, AI And Engineering At Loblaw Digital
