MoEngage announced the acquisition of Aampe, a San Francisco-based AI infrastructure company that provisions a dedicated autonomous AI agent for every individual customer of a brand.
MoEngage is an agentic customer engagement platform trusted by more than 1,350 consumer brands globally. The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating a unified platform where workflow agents for marketers and decisioning agents for individual users operate together.
The acquisition is intended to help B2C marketing teams deliver true 1:1 personalization at scale. MoEngage said many personalization efforts eventually hit limits as teams manage growing numbers of segments, journeys, experiments, and resources. Aampe’s approach is designed to move beyond segment-based personalization by using individual AI agents that continuously learn from each customer’s behavior and outcomes.
Aampe’s privacy-centric architecture stores no personally identifiable information and relies on anonymized behavioral patterns. This approach aligns with data minimization principles in global privacy regulations while enabling individual-level personalization.
MoEngage said Aampe complements its existing investments in AI-powered marketing workflows through its Merlin AI platform. Aampe adds specialized agentic decisioning capabilities that decide what to say, when to say it, how often to communicate, and through which channel for each individual customer. Marketers define the content, goals, and guardrails, while the agents manage decisions with transparency into each action.
Aampe’s agents are already in production across leading consumer brands, including Taxfix, ZenBusiness, Grab, and Swiggy. At scale, Aampe’s platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.
As part of the acquisition, Aampe’s founding team — Paul Meinshausen, Schaun Wheeler, and Sami Abboud — will join MoEngage to lead its Agentic Decisioning initiatives. Aampe’s existing customers will continue to be served without disruption and will gain access to additional engineering, data science, and customer support resources through MoEngage.
The deal also supports what MoEngage calls a “Start Anywhere” approach. B2C brands can plug Aampe’s per-user agents into their existing customer engagement or marketing automation platform, while MoEngage customers will gain access to Aampe natively without needing to switch platforms.
The acquisition also combines the AI Labs of both companies under a shared focus on building the next generation of agentic marketing. MoEngage said this will give Aampe’s research team production-scale context across MoEngage’s global customer base.
Aampe was founded in 2020 by Paul Meinshausen, Schaun Wheeler, and Sami Abboud. Its reinforcement learning infrastructure incorporates Thompson Sampling and multi-armed bandit algorithms, along with causal inference at the individual-user level.
KEY QUOTES:
“Every marketer wants to show up at the right moment, with the right message, for every individual user. The challenge has never been ambition, it’s been infrastructure. Aampe has built something the rest of the market hasn’t cracked: a system that continuously optimizes content, timing, channel, and frequency together at an individual level. What impressed me equally was the team behind the technology. Paul, Schaun, Sami, and the entire Aampe team bring a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we’re building the future of agentic marketing, and we’re thrilled to have them building it with us.”
Raviteja Dodda, Co-founder and CEO of MoEngage
“We built Aampe on one conviction: one agent per user, not one model per segment. A per-user agent builds a persistent and continuously evolving understanding of each individual customer, their rhythm, their content preferences, and what actually moves them to act. And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception.”
Paul Meinshausen, Co-founder and CEO of Aampe
“We ran Aampe side by side against a rule-based CRM system we’d iterated on for four years. Aampe beat it by 50%, delivered a 40% revenue uplift versus a global holdout, and was breakeven in thirty days. When I compared the fully loaded cost of running Aampe against what we spend on advertising to drive the same returning-customer behavior, Aampe was 120 to 150 times more efficient.”
Alex Beresford, Chief Growth Officer at Taxfix
