Momentous – a leading human performance company that focuses on supplementation and nutrition – announced the acquisition of a significant minority stake by Humble Growth, which is an investment firm dedicated to propelling growth and value creation for disruptive companies that are changing the ways consumers eat, drink, feel, and live. And co-founders Jeff Byers and Erica Good will continue to lead Momentous together as CEO and President, respectively.
Launched in 2018, Momentous is a mission-driven supplement and sports nutrition-focused brand. Inspired by co-founder Jeff Byers’ experience with elite performance resources during his playing career in the NFL, Momentous seeks to fill a market gap by offering an expert-led and science-backed platform for supplementation and lifestyle optimization. Driven by a commitment to transparency and rigorous quality control, the company’s entire catalog of products receives the highest third-party safety certifications (NSF Certified for Sport or Informed Sport Certification Program) to meet the needs of the world’s most elite performers, with seven of its products being the only in the United States to carry the Informed-Sport certification.
The efficacy of Momentous’ supplements is highlighted by its partnerships with over 175 professional and collegiate sports programs in North America, including the majority of NFL teams. And Momentous is also the Official Supplements and Sports Nutrition Partner of CrossFit and the CrossFit Games, and works closely with the United States Department of Defense. Due to the support of and demand for its products, Momentous grew revenue by over 300% over the last year.
To guide innovation and help educate their customers, Momentous has created an unprecedented ecosystem of the most influential experts in the field, including Dr. Andy Galpin, Dr. Andrew Huberman, Dr. Stacy Sims, and Dr. Kelly Starrett, as well as performance coaches and nutritionists representing every major professional sports league in North America and the NCAA. And the Momentous Advisory Board works closely with the company on product development, ingredient sourcing, and the creation of educational resources.
Humble Growth (a growth-focused consumer investment firm) was co-founded by three highly respected leaders in the consumer industry. And Dr. Andrew Abraham is the founder and CEO of Orgain, of which Nestlé Health Sciences acquired a majority stake in 2022, and Peter Rahal is the co-founder of RXBAR, which was acquired by Kellogg in 2018 for $600 million. And Nick Giannuzzi is the founder of Giannuzzi Lewendon, a leading law firm that specializes in working with consumer products companies. Abraham, Rahal and Giannuzzi have assembled a team with decades of experience scaling some of the most notable nutrition, health, and wellness brands, and the partnership with Momentous comes at an important time as the company enters a pivotal growth phase.
For the company’s next phase of growth, Momentous will open a new LA-based headquarters, expanding its talented workforce, and drive innovation to enhance the company’s commitment to continuously elevate the customer experience through unparalleled access to expert knowledge and protocols specific to supplementation and nutrition.
The existing Momentous shareholders also include many professional athletes across multiple sports, such as NFL Pro Bowlers Luke Kuechly, Kyle Rudolph, and Ndamukong Suh, former professional skateboarder Rob Dyrdek, IRONMAN Champion Lucy Charles-Barclay, Tour de France winner and Olympic Champion, Geraint Thomas, IRONMAN Champion, Olympian, World Tour Cyclist Cam Wurf, Surfer Ian Walsh, filmmaker Jimmy Chin, and Climber Alex Honnold.
Foley & Lardner LLP advised Momentous on this deal.
KEY QUOTES:
“Since we founded Momentous, we have been effectively and exponentially growing the business, and I’m confident joining forces with the Humble Growth team is going to inform that upward trajectory and build our brand in a truly effective, powerful way. We were immediately drawn to Humble Growth and its partners’ exceptional track record in successfully operating and scaling nutrition and supplement companies. Their lived experience positions them as invaluable thought partners during our continued growth, and I’m confident that Humble Growth’s passion and expertise for consumer products in this space is going to usher us into an exciting new chapter.”
- Momentous Co-Founder and CEO Jeff Byers
“Humble Growth is honored and excited to partner with Momentous on its mission to democratize high performance for consumers. We share the company’s dedication to unimpeachable quality, total transparency, and next-level innovation, and look forward to super-charging this next phase of growth for Momentous.”
- Peter Rahal, co-founder of Humble Growth
