MoneyStack has raised $1 million in new funding to expand its financial counseling platform for behavioral healthcare, beginning with services for people experiencing gambling-related financial harm. Cistern Capital led the round, with participation from the American Heart Association’s Social Impact Funds, O’Shaughnessy Ventures, Sidecut Ventures, Gaingels and angel investors.
The financing brings MoneyStack’s total funding to nearly $2 million.
MoneyStack integrates dedicated financial counselors into behavioral healthcare programs, addressing debt, tax issues and other financial problems that can complicate treatment and recovery.
The company’s initial focus includes GamFin, its suite of financial counseling products and services for gambling addiction.
MoneyStack plans to use the financing to continue building technology specifically for financial counseling within behavioral healthcare.
The company is also developing tools that use financial transaction data to identify early indications of financial harm, potentially allowing counselors and clients to intervene before problems develop into larger crises.
MoneyStack contracts with behavioral health providers, state agencies and other third-party payers to integrate financial counseling into existing treatment programs.
The company cited research showing a close relationship among financial instability, mental health and physical health. Financial problems were reported in 73% of conversations with the National Problem Gambling Helpline in 2025, making financial struggles the most frequently reported reason for contacting the service.
KEY QUOTES:
“MoneyStack started with a gap I experienced firsthand between the financial support people need and what they’re often offered. That gap becomes even more consequential when a financial crisis is tied to a behavioral health condition like gambling addiction. Clinical teams treat the disorder. Nobody addresses the debt, the tax issues, and a broken relationship with money — the factors that pull people back to gambling and sports betting. This funding lets us put financial counselors inside more programs.”
Alex De Marco, Founder and CEO of MoneyStack
“Rates of gambling are increasing rapidly, driven by widespread legalization and mobile betting. The resulting financial stress can lead to depression, anxiety and other mental health conditions, all of which increase risk of developing cardiovascular disease. MoneyStack’s approach to addressing financial health alongside behavioral health strongly aligns with the Social Impact Funds focus on moving upstream to improve health and opportunity.”
Lisa Suennen, Managing Partner of American Heart Association Ventures
“MoneyStack was the first investment in Cistern Wellness Ventures II for a reason: it attacks a root cause that our healthcare system largely ignores. You cannot fully treat gambling addiction while leaving someone buried in debt, tax problems and financial instability. MoneyStack brings financial care directly into the recovery process, addressing financial and emotional wellness together. That is exactly the kind of preventive, holistic innovation we believe will help move healthcare from treating symptoms to creating better, more durable outcomes.”
Nate Kline, Founder and Managing General Partner of Cistern Capital
