Monster Beverage’s international business is approaching half of the company’s overall sales as demand outside the U.S. continues to grow substantially faster than the broader company.
Net sales to customers outside the U.S. increased 34.6% year-over-year to $1.16 billion during the second quarter of 2026, compared with $864.2 million a year earlier. International markets represented approximately 46% of total reported sales, up from 41% in the prior-year quarter.
The growth remained strong even after removing currency benefits. International sales increased 29% on a foreign-currency-adjusted basis to $1.11 billion.
Overall Monster Beverage net sales increased 20.2% to $2.54 billion from $2.11 billion. Foreign currency movements contributed a favorable $48.5 million, while currency-adjusted company-wide sales increased 17.9%.
The company’s core Monster Energy Drinks segment remained the primary growth engine. Segment sales increased 21.6% to $2.36 billion from $1.94 billion a year earlier, with currency-adjusted growth of 19.3%. The segment includes Monster Energy, Reign Total Body Fuel, Bang Energy, Storm and Reign Storm, among other energy and wellness drink brands.
Monster’s Strategic Brands segment, which includes energy brands acquired from Coca-Cola along with Predator and Fury, generated $143.7 million in sales, up 10.6%. Currency-adjusted growth was 8.1%.
The company’s Alcohol Brands operation moved in the opposite direction. Sales declined 15.2% to $32.2 million from $38 million, illustrating the widening contrast between Monster’s rapidly expanding energy-drink operations and its much smaller portfolio of craft beer, flavored malt beverages and hard seltzers.
Monster is investing more heavily to broaden its consumer base. Selling expenses increased to $269.2 million from $196.9 million as the company increased spending on social media, digital advertising, traditional media, sponsorships and endorsements to support existing brands and product launches and increase household penetration.
Operating income increased 17.2% to $740.4 million, while net income increased 19.6% to $584.5 million. Diluted EPS increased 19% to $0.59. For the first six months of 2026, sales increased 23.3% to $4.89 billion and net income increased 23.9% to $1.15 billion.
Monster also has approximately $900 million remaining under its share repurchase authorizations. And the company’s previously announced two-for-one stock split is expected to result in shares beginning to trade at a split-adjusted price on August 11, 2026.
KEY QUOTES:
“Our international operations continued their meaningful contribution to revenue growth, with net sales to customers outside the United States increasing 34.6 percent.”
“The energy drink category continues to attract new consumers, expand usage occasions and increase household penetration.”
Hilton H. Schlosberg, CEO of Monster Beverage
