Advanced Scent Solutions Company Moodify Raises $1.6 Million

By Dan Anderson ● Sep 16, 2019
  • Israel-based advanced scent solutions company Moodify announced that it raised $1.6 million from Next Gear Ventures with participation from Toyota AI Ventures

Israel-based Moodify is a company that is developing advanced scent solutions for improved performance and well-being — which announced it raised $1.6 million from lead investor Next Gear Ventures with participation from Toyota AI Ventures. And the funding brings the total investment in Moodify to $2.3 million.

Founded in 2017 by CEO Yigal Sharon and Dr. Yaniv Mama, Moodify is developing unique active scents that enable people to improve their performance, enhance well being, and increase their safety.

“This investment will enable us to execute on our plan to establish the company as a leader in the market, while continuing to develop Moodify scents,” said Sharon. “The vote of confidence by Toyota AI Ventures, a leading investor in the mobility space, and Next Gear Ventures, one of the champions of automotive innovation, further indicates that there is a real need for Moodify’s groundbreaking technology. Many industries have started to realize the power and significance of smell, and we are very excited to be a pioneer in this novel field.”

Moodify’s scent technology is known for harnessing the power of implicit and explicit smells by emitting safe and non-intrusive signals that have an immediate impact on the emotional and physiological condition. By masking bad odors, it can reduce stress and wake up someone who is drowsy. And Moodify’s active scents were created on more than 10 years of research on chemo-signals at the top science institute in Israel.

“We are very proud to deepen our partnership with Moodify after working closely together with the founders for the past 6 months through Drive Innovation Hub,” said Tal Cohen, the General Partner of Next Gear Ventures and Drive TLV. “The company’s solutions for safety and well-being generate great interest not only from leading players in the mobility ecosystem but also from several other major industries offering numerous use cases. Although very powerful, using advanced scent technologies to solve-real world problems has very rarely been successfully achieved at scale, but we believe Moodify has great potential do so.”

Moodify’s first product is called Moodify White and it is being exhibited at the IAA show in Frankfurt at the VALEO booth. VALEO is known as being a leader in automotive interior air quality — which partnered with Moodify to develop a solution that removes the negative impact of interior bad odors.

“Our mission at Toyota AI Ventures is to explore new innovations, and so we’re excited by the potential of Moodify’s functional fragrance technology, for automotive applications and other use-cases,” said Jim Adler, founding managing director of Toyota AI Ventures. “Moodify’s scent solutions are based on years of scientific research that tap into the powerful impact that smell has on our sense of well-being – whether to calm us, alert us, or enhance the perception of our environment. It’s fascinating to experience the Moodify scents firsthand, and we look forward to their products becoming widely available.”