Moonshot AI is a company that transforms static websites into self-evolving, self-optimizing beings. Pulse 2.0 interviewed Moonshot AI co-founder and CEO Aviv Frenkel to gain a deeper understanding of the company.
Aviv Frenkel’s Background
Could you tell me more about your background? Frenkel said:
“I started my career as a tech journalist and TV show host, covering technology and interviewing founders, investors, and innovators. About eight years ago, I realized I wanted to stop just reporting on tech and actually build it. That led me to start my first company in eCommerce, where I experienced firsthand the pain of optimizing a website, every experiment was slow, manual, and resource-intensive.”
“That experience became the foundation for Moonshot AI: I wanted a solution that could automate optimization and make websites self-evolving, always-learning, and revenue-generating.”
Formation Of The Company
How did the idea for the company come together? Frenkel shared:
“The idea for Moonshot AI came from a shared frustration between me and my co-founder, Evyatar. I experienced firsthand the pain of optimizing my own eCommerce website, slow experiments, reliance on multiple teams, and limited results. Around the same time, Evyatar, one of the first employees at Via, was facing similar challenges optimizing complex digital experiences.”
“We both realized that existing solutions were too slow and manual, and that the future of digital optimization should be autonomous and always-learning. That shared vision, to build self-evolving websites that continuously improve themselves became the foundation of Moonshot AI.”
Core Products
What are the company’s core products and features? Frenkel explained:
Moonshot AI’s core product is an autonomous optimization engine for websites and digital experiences. The platform’s key features include:
- Conversion gap analysis: Scans websites to identify areas where performance can be improved.
- AI-driven hypothesis generation: Creates test ideas to tackle those gaps.
- Variant creation: Automatically generates test variants — including design, copy, and code — with no human team required.
- Autonomous testing and learning: Runs experiments in real time, measures results, and implements the winning variant automatically.
- Continuous improvement: The website keeps evolving and learning, delivering ongoing increases in revenue and user experience.
Unlike traditional tools that only suggest changes, Moonshot AI does the work end-to-end, turning optimization into a fully hands-off, self-evolving growth engine.
How The Technology Works
How does Moonshot AI work to help websites, especially e-commerce, evolve to increase conversions, sales, and revenue? Frenkel noted:
“Moonshot AI helps websites become self-evolving, always-learning platforms. The system first scans the site for conversion gaps to understand where improvements can have the biggest impact. Then, it generates hypotheses to address those gaps and creates test variants including design, copy, and code, without any human team.”
“Next, Moonshot runs experiments autonomously, measures the results in real time, and implements the winning variant, ensuring the website continuously evolves. Over time, this process drives measurable improvements in conversions, sales, and revenue, all without requiring manual intervention or additional resources.”
“In short, Moonshot AI turns optimization from a slow, manual process into a hands-off, data-driven growth engine.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Frenkel acknowledged:
“Yes, like any early-stage company, we’ve faced a few. Hiring the right people across R&D, GTM, and Customer Success is always a challenge, and fundraising is never easy. That said, our recent round was eventually oversubscribed, and we were fortunate to find amazing partners in Mighty Capital, Oceans Ventures, Garuda Ventures, Uncorrelated, and Almaz Capital.”
“Fundraising is always something founders dislike, but overcoming it has allowed us to return to what we love most: being heads down building and scaling Moonshot AI, improving our product, and driving real impact for clients.”
Evolution Of The Company’s Technology
How will the company’s technology evolve in the future? Frenkel predicts:
“Today, Moonshot AI focuses on optimizing digital experiences, helping websites and eCommerce platforms evolve automatically to drive conversions and revenue. In the future, our vision is to become the AI brain that optimizes the entire business, not just the website.”
“We’re keeping the specifics under wraps for now, but there’s much more to come as we continue building toward that ambitious vision.”
$10 Million Discovery Funding
The $10M Discovery Funding announcement is a significant milestone, can you share more on what this means for the company? Frenkel emphasized:
“Closing our $10M Discovery round is a major milestone for Moonshot AI. On a personal level, it’s especially meaningful because I’ve always admired business owners. My grandparents came to Israel after the second world war with nothing and opened a grocery store to provide for their family and rebuild from the ashes of the Holocaust.”
“That admiration inspired Moonshot: we want to help the businesses that are the backbone of our economy and society thrive. This funding gives us the resources to accelerate product development, scale our team, expand adoption, and deliver measurable impact for our clients, while staying true to that mission.”
Customer Success Stories
Can you share any specific customer success stories? Frenkel detailed:
“Absolutely! Here are two examples that highlight the impact of Moonshot AI:
Bold Footwear – +14.5% Revenue per Visitor. The challenge: This footwear brand was experiencing strong traffic to product pages, but the click-through rate to ‘Add to Cart’ was unusually low on mobile devices. What Moonshot did: Our AI identified that the Add to Cart button wasn’t visually noticeable. We launched a test that added an animation effect to the CTA and relocated the chat bubble to reduce visual clutter. The result: These subtle but effective changes led to a 13.8% increase in Average Order Value and a 14.5% uplift in Revenue per Visitor.
HYOU Jewelry – +57% Revenue per Visitor. The challenge: Visitors were browsing the site but often struggled to navigate the mobile menu, leading to drop-offs before reaching key product pages. What Moonshot did: We hypothesized that a cleaner, more intuitive mobile navigation would help users explore more comfortably and reach product listings faster. Moonshot launched a test that reorganized the hamburger menu to simplify categories and improve flow. The result: The streamlined navigation drove a 57% increase in Revenue per Visitor, showing how clarity and ease of navigation can directly boost conversions.
These cases demonstrate how Moonshot AI can autonomously identify issues, test solutions, and implement changes that significantly increase revenue and improve user experience.”
While the platform was built to solve the founders’ specific problems, many other companies have seen the benefits. The retail conglomerate Yáneken saw a 30% lift in revenue in the first three months of implementing Moonshot AI, resulting in millions of dollars in revenue gain. The skincare brand DefenAge has seen increased conversion rates with a 30% uplift in customer revenue per visitor within the first few months.
Recent Customer Growth
Are you able to discuss recent customer growth? Frenkel elaborated
“While I can’t get into specifics about individual clients, I can say that Moonshot AI’s ARR has grown 10X over the past 12 months, which has been incredible. This growth reflects strong demand for autonomous website optimization and demonstrates that our platform is delivering measurable value for businesses across eCommerce and digital products.”
“It’s exciting to see how quickly companies are embracing Moonshot AI and the impact it’s having on their bottom line.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Frenkel assessed:
“Moonshot AI is initially focused on the eCommerce optimization market, which includes hundreds of thousands of online stores collectively spending tens of billions of dollars on CRO, design, analytics, and conversion tools.”
“But the long-term vision goes beyond eCommerce. Every digital product, app, or platform needs continuous optimization, creating a huge opportunity. Moonshot aims to become the autonomous optimization brain for every digital experience, unlocking value across the entire digital ecosystem.”
Differentiation From The Competition
What differentiates the company from its competition? Frenkel affirmed:
“Most competitors are simply leveraging GPT or similar AI to suggest better copy, or images. Moonshot AI takes a completely different approach. Our platform understands how a website is built, identifies conversion gaps, generates hypotheses, creates test variants (design, copy, and code), runs experiments autonomously, and implements the winning variant — all without human intervention.”
“In short, while competitors recommend, Moonshot executes A to Z. This makes our platform the first fully autonomous optimization brain for websites and digital experiences, continuously driving measurable revenue impact.”
Future Company Goals
What are some of the company’s future company goals? Frenkel highlighted:
“In the near term, our focus is on scaling Moonshot AI by hiring the right people across R&D, GTM, and Customer Success, improving the product, and expanding adoption with more brands.”
“Looking further ahead, we have ambitious product and growth goals, from making our AI even smarter at identifying conversion opportunities to expanding beyond eCommerce into optimizing entire digital products and experiences. While we’re keeping some specifics private for now, the overarching goal is to make Moonshot the autonomous optimization brain for all digital experiences.”
Additional Thoughts
Any other topics you would like to discuss? Frenkel concluded:
“I’d love to share how exciting it is to be part of this insane AI revolution. Having spent years covering tech as a journalist and TV host, I’ve seen the potential of AI (I think it was called ML back then) from the outside and now I get to actually be part of building it, while helping businesses thrive and grow.”
“It’s a rare moment where technology, entrepreneurship, and impact intersect, and being on the front lines of that is both humbling and incredibly motivating.”
