- Morphio, an AI platform for digital marketers, announced it raised $1 million in a seed round of funding
Morphio — an AI platform for digital marketers — announced it has raised $1 million in a seed round of funding. This round of funding will be used for helping accelerate customer acquisition of marketing agencies and in-house teams. And the funding will also be used for strategic enhancements of the two-year-old AI platform.
How does Morphio work? The company is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. And Morphio integrates all Google, Facebook, Microsoft, and LinkedIn marketing analytics products so that digital marketers and business leaders are able to assign and automatically track financial results in addition to measuring, monitoring and optimizing tactical key performance indicators.
“2020 will be the first time in history that US advertisers will spend more on digital than traditional media. But mainstream marketers are not learning, training and scaling on pace with the innovation and related complexity of Google, Facebook, and other major ad platforms. This is the problem that Morphio is addressing for fast-growing SMBs,” said Morphio CEO and co-founder Eric Vardon.
Morphio has also been validated by big bands and SMBs from a wide range of sectors, including e-commerce, fitness, education, financial services, FMCG, healthcare, house & home, insurance, real estate, and residential services.
“We learned that AI is not just for big corporates and when applied correctly it helps level the playing field between small and large teams,” added Vardon. “If digital marketing teams are willing to learn about AI and explore new workflows, we expect to save our customers millions, maybe billions of marketing dollars while providing security and peace of mind that their marketing investments are being effectively managed.”
With Morphio’s technology, marketers have learned that more significant ROI requires strategic, consistent, and frequent optimizations to digital ad campaigns and websites. And Morphio automates and analyzes data-driven decision making based on KPIs and flags anomalies and unusual behavior faster than humanly possible.
With Morphio’s technology, marketers have learned that more significant ROI requires strategic, consistent, and frequent optimizations to digital ad campaigns and websites. And Morphio automates and analyzes data-driven decision making based on KPIs and flags anomalies and unusual behavior faster than humanly possible.
“We have combined AI with an intuitive UI to help digital marketers avoid mundane and repetitive tasks like manual data aggregation, pivot table manipulation, ad platform jumping, trend identification, and more advanced analysis so teams can focus on the complex and rapidly changing digital landscape,” stated Morphio CTO Nima Mirbakhsh.
