Motion, a creative analytics and research platform used by creative strategists, announced that it had secured $30 million in Series B funding led by Inovia. Threshold Ventures participated, as did existing investors Headline, Abstract Ventures, and Sugar Capital. This funding round will accelerate Motion’s product roadmap and deepen its analytics and creative research capabilities. This raise brings the company’s total funding to $42 million.
Audience targeting on ad platforms has become more algorithm-based, and growth leaders know that creative is the biggest lever for success. This led to the rise of the creative strategist, a new role responsible for bridging the gap between the analytical and creative sides of marketing. Through Motion, creative strategists can research ad trends, analyze performance, and get inspired with new ideas to maximize the revenue impact from creative.
Since launching in 2021, Motion has been adopted by top performance advertisers in the e-commerce and direct-to-consumer space. E-commerce brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge utilize Motion to analyze over $6 billion in media spend every year.
Over the last year, Motion doubled its headcount from 25 to 50 employees and has grown to over 1,000 customers in the direct-to-consumer and ecommerce industry, and the B2B SaaS and consumer app verticals.
Along with its creative analytics tools that help advertisers understand top-performing ads and visualize trends, Motion released a new product called Creative Research that extends its utility deeper into the research side of ad production.
Through Creative Research, brands can track competitors on paid social. And this helps brands monitor new ads launched by competitors, build a swipe file with ads from Facebook and TikTok, and analyze the media mix, messaging, and landing pages of top competitors.
Motion also announced today that the popular YouTube and advertising industry influencer Dara Denney is joining the company as its Chief Evangelist. In this role, Dara Denney will advise on product direction, create educational content for Motion’s customers, and help train the next generation of creative strategists.
Motion is also hiring across the board for engineering, product management, marketing, customer success, and sales roles. Visit Motion’s careers page for more information.
KEY QUOTES:
“Motion’s customers are the best-of-the-best in paid social and the creative strategist is at the core of their workflow. Our goal is to make the creative strategist role more approachable for everyone by building the tools they need to ship more winning ads.”
-Reza Khadjavi, the CEO at Motion
“Motion doesn’t just provide information—it actively helps teams make better decisions and fosters a pathway for innovation, rather than simply iterating on the same ideas. The team’s experience uniquely positions them to become the command center for creative strategy within marketing organizations.”
-Inovia Partner Karam Nijjar
