Motive appointed Andrew Bennett as Chief Marketing Officer as the company continues expanding its artificial intelligence platform for physical operations.
Bennett will lead Motive’s global marketing organization, including brand, demand generation, communications, and product marketing.
He will also join the company’s executive leadership team.
The appointment comes as Motive builds on what it described as the strongest quarter in its history.
The company said annual recurring revenue surpassed $600 million, while ARR growth accelerated to 30% year-over-year.
In September, Motive secured more than $1.3 billion in growth financing from General Catalyst to support development of its AI platform, scale its go-to-market organization, and expand its reach with large and complex enterprise customers.
Motive provides an AI-powered platform designed to help companies manage physical operations across workers, vehicles, equipment, safety, and fleet-related spending.
The company said its technology is used to help prevent collisions, improve equipment and vehicle uptime, and reduce manual operational work.
Bennett brings more than two decades of marketing and sales leadership experience.
He joins Motive from Elementum, an AI workflow orchestration platform, where he most recently served as Chief Marketing Officer.
Before Elementum, Bennett served as Chief Marketing Officer at Conga.
Earlier in his career, he spent a decade at Smartsheet, where he built the company’s demand generation function, led commercial sales, and later became Chief Marketing Officer.
Bennett is also a Limited Partner in Stage 2 Capital, an early-stage software venture firm.
Motive serves nearly 100,000 customers ranging from small businesses to Fortune 500 companies.
Its customers span industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.
KEY QUOTES:
“Andrew joins Motive at our strongest moment yet, with our AI delivering real results for customers every day. He’s a proven enterprise leader who knows how to build a category-defining brand and a growth engine to match. That’s exactly what we need to bring Motive to more of the companies that keep the world moving.”
Thomas Hansen, President, Go-To-Market at Motive
“Motive is setting the standard for AI in physical operations. Our AI sees what’s happening on the road and in the field and takes action to prevent collisions, keep vehicles and equipment running and eliminate manual work. I’m thrilled to join this team to help drive Motive’s next phase of growth and scale and put Motive’s AI to work for the world’s largest and most complex operations.”
Andrew Bennett, Chief Marketing Officer at Motive

